A year and a half ago Jerry Tian quit his job as a software engineer to join the startup game. But like many who set out on their own, he found himself lacking focus. “I was in Vancouver pulling my hair out because I couldn’t find the right idea,” he said.
For his first venture, he jumped into building an online tutoring platform. To build buzz and the product’s user base, he started messing around on Twitter, mostly sharing cool articles on education technology. “I found that I was getting all of these retweets, gaining something like 1,000 followers a month,” Tian said. “I was essentially hacking on Twitter when I realized that content marketing was a real thing, and what I was doing was actually quite valuable to other startups.”
To piggyback on that engagement he began reaching out to those who shared his content. “Whenever someone retweeted me, I would tweet them back a link inviting them to subscribe to a weekly newsletter for more cool ed tech content. So with this large Twitter following, I also had a growing subscriber list, all thanks to sharing articles. I was essentially hacking on Twitter when I realized that content marketing was a real thing, and what I was doing was actually quite valuable to other startups”
But as all content curators do, Tian quickly realized that collecting and sharing the good stuff takes time…lots and lots of time. And thus, he found his right idea: a content curation platform that does the heavy lifting for you.
Content DJ helps curators with each step of the content curation process: finding, sharing and tracking engagement. Find Content Once you connect your social networks (Facebook, Twitter, LinkedIn and WordPress are the current options), Content DJ will prompt you to enter a handful of keywords relevant to the content you want to share.
For example, I picked social media, digital marketing, content marketing and startups. I can now head over the content tab to find articles that are trending in each of the categories that I selected. Content DJ scans millions of content pieces online to find relevant articles that fall under each of these topics.