Content Curation – How Infopreneurs Add Value
The author, Internet Infopreneur, presents a well thought summary of what content curation is and why it is valuable in today’s online world where content creation has been exploding faster than systems, let alone people, can keep up. He talks about the difference between content aggregation and content curation in terms that just make sense. I strongly encourage you to dive in now…
Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic.
No longer can anyone claim that they can peruse and make sense of all the content that exists (and is being constantly added) on even a very narrow range of subjects. 47 million websites were added in 2009 and an estimated 550 billion documents exist online today.
The role of a content curator was first proposed around 2004, when the catchy term ‘Newsmastering’ was introduced by Robin Good of MasterNewMedia.com to describe a dedicated content analyst who would gather, collate and categorize content from various sources and compile it for consumption by those who are interested.
What makes content curation necessary?
Three factors drive the demand for content curation.
- Too much information – Its volume is growing day by day, minute by minute, and in every possible direction.
- Too little time – The things you need to get done seem to keep growing in inverse proportion to the time you have available for them.
- Too uncertain – However diligent and dedicated you are in researching information, it’s still possible you missed something important.
Because many people need to remain up to date with developments and information in specific areas related to work, career or education, there is a growing need for professionals who are expert at finding and presenting this on a continuing basis.
What does a content curation process involve?
The first step is gathering news and information, preferably in real time as events unfold. This can be critical in certain areas. Aggregation of content from various resources has been possible for many years. But with the accelerating rate of information growth, mere aggregation alone is no longer enough.
That’s why a second level of analysis needs to be layered over it. Human curators, with specialized skills and an intense interest or passion for the subject, study the multiple news items and stories that have been aggregated, remove duplicates or shallow commentary pieces, and weave together the most relevant tid-bits that present an overall picture of the events that are unfolding.
An even higher level of content curation is when the curator, aided by vast experience in the field, includes expert opinion, feedback and insights that add even higher value than from just patching together a collection of informative news feeds.
Why would content curation work today?
Becoming “content fried” is a potential hazard for content curators, and that can get in the way of being efficient. In addition to the technical skills and tools described [in the extended version of this article], it is also important for …
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