Content Curation & Your Social Media Strategy
What is your content curation strategy? Don’t have one? You are not alone…at least that is the somewhat shocking conclusion of an informal survey into small business practices. As a social media consulting firm, the majority of clients come to us with little to no experience with content curation but as nearly every study in the field suggests…content is still king. Making sure you have a sustainable content curation strategy isn’t just a matter of keeping up…in the near future it will be a question of survival especially for small business owners. Keep reading to learn why content curation is critical to the long term success of a solid social media strategy. What is Content Curation? If you aren’t familiar with content curation don’t worry; it’s actually a fairly simple concept. Content curation is the selection, preservation, maintenance and archiving of content. The concept of curation is derived from that of a museum, library or other collections which require extensive knowledge and understanding throughout the entire process of buying, evaluating, displaying and collecting artifacts or other works. The same idea forms the foundation for online content. What Types of Content are Curated? Nearly all types of online or digital content can be curated but that doesn’t make them equally valuable. Let’s go back to the museum as an example; perhaps there is a collection of old oil paintings with some being much more valuable than others. There are literally millions upon millions of oil painting available in the world so how does a museum curator decide which ones should make it to the collection and which are of the most value? That is the job of the curator (among others). Today, social media management firms are increasingly asked/required to act as digital content curators to acquire, organize and maintain digital works including articles, photographs, video’s, blogs, newsletters, scripts, tips, FAQ’s and other types of content. Why Does Content Curation Matter? Large corporations and online business entities have long recognized the fact that all forms of digital content have value although some certainly have more value than others. In fact, content is a major asset if not downright investment. Don’t take our word for it! Just selecting the right domain name can provide a business almost immediate recognition. Fill a site with highly desired and useful content and it’s possible to attract viewers in the millions…along with advertising and sponsorship [...]
Filed under: Content Curation
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