This article provides a concise comparison of content curation, content aggregation and content creation. This is really valuable in the content curation world to provide definitive guides to proper curation versus aggregation in particular. Good read and please provide your thoughts on this topic below…

Photo credit: contentcurationmarketing.com

Photo credit: contentcurationmarketing.com

Content Marketing Dictionary: Definition of Content Curation, Content Aggregation and Content Creation Recently, I’ve seen a lot of discussion around what’s the differences between content aggregation, curation, and creation. How do these fit into the content marketing strategy puzzle?

Let’s take a moment to head back to basics and provide the definitions and differences between the three. Content aggregation is the act of bringing together articles on a similar topic, grouping them together with no additional commentary or annotation.

Tools like Google Reader or Google Alerts provide this aggregation type of service. Aggregation is done by a machine or a software technology primarily and may or may not take into account any quality of sourcing. Good for : Aggregation provides a high level overview of what’s going on in the online world related to that topic. When you don’t have time to curate through content, aggregration is a great way to get realtime updates.

Look out for: Quality and sources of content can range. This content in most cases has not been reviewed by a person to ensure quality of the content. Examples : Breaking news feeds Stock tickers Twitter or facebook feeds

Content curation is similar to aggregation but takes it to the next level. Curated content provide context, although the content may be found online by a software, it has gone through the process of human selection, where a human curator has chosen that content to share to the larger audience. Good curators also provide annotation or notes on why the content is important, only including a small snippet from the original article and clear attribution to the original source.

For more on ethical curation and best practices, check out Pawan Deshpande’s Blog post. Good for: Feeding a constant flow of high quality content where its necessary to vet each piece of content, and perspective. Curated content can provide additional perspectives to original content along with providing relevant related content.

Creating an online destination associated with a particular topic using curated content can create thought leadership and drive additional leads to your brand. Look out for: Find a curator whose opinion you trust, similar to any publication, curated content can provide context to a point of from a particular individual or organization.

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