Content Curation Archives

Blogging: How To Keep Going When You Want To Give Up

Whether it’s completing a blogging challenge, working towards an epic post, or just trying to complete your editorial calendar there are some blogging situations you can find yourself in where you want to keep going, but really struggle to maintain motivation. You struggle to access every drop of willpower, or mental strength to get your blogging task […]
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Hootsuite Joins the B Corp Community

We’re all familiar with Patagonia, Method, Warby Parker and Etsy as brands that are using the power of business to address social and environmental problems. What you may… Read More
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Content Repurposing 101 – Part 2

So, if you’re reading this you’re likely interested in the subject of content repurposing. If so, you’re on the right track. Content repurposing is the best way to get brand new content by reusing the content that you already have. Content repurposing is often easier than trying to create brand new content. This ease means […]
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If your company has brick-and-mortar locations, be sure to include the names of those locations in links and titles about those stores. This will help increase the likelihood of being found when a user performs a location-specific search. You are much more likely to be the best of the business in your city or state than globally, and so you rank higher in local searches.

Search engine optimization – the process of tweaking webpages to get better rankings on the search engine results pages – is not just a matter for the most technologically-savvy webmasters. There are simple tips that any website owner can use to dramatically improve their website’s search engine performance. This article shares just a few of them.

You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won’t do anything but lower your audience’s confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.

7 Ways To Get Customers To Love Your Brand

7 Ways To Get Customers To Love Your Brand

How do customers describe your company to their family and friends? Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. For example, Old Spice does not merely manufacture deodorant, they also make some of the funniest commercials. Nordstrom does not merely offer a high-end clothing and accessories, See all stories on this topic

How To Make Content Real Good [Slides]

That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want. The worry I had was that I had met so many people in my career who had no interest in creating content people actually want! They create cSee all stories on this topic

Blog Writing Challenge: From Meh to Marvellous in 2 Weeks

Change happens in the heartbeat that you decide to make it happen. This means you can improve your writing very quickly when you decide that’s what you want to do. As you all know I’m a writer by default, and over the years I’ve written a few books, a few blog posts, and a few […]
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Diversify when getting traffic. Seek traffic through a number of methods so that you aren’t relying exclusively on search engines to get people to your site. This way, you ‘don’t put all your eggs in one basket,’ and won’t be bothered by a momentary slip in search engine rankings.

Try to get your page link on a .edu or .gov site for better search engine optimization. Because these sites are top-level domains and are considered to be very credible and reliable, people who see your link on a .edu or .gov will think you are legitimate and credible as well.

All the SEO in the world won’t help you if your website host is unreliable! Before you choose a host, check their reviews to ensure they’re stable and easy to work with. A website that is down is one that is NOT making money. Also make sure they have good customer service. You never know what issue might come up that you’ll need help with!

When Brands Burn: 6 Risky Twitter Convos That Worked

On social media, brands need to be hyper-aware of their tone of voice. They need to be courteous and polite, especially when dealing with unhappy customers. Businesses need… Read More
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Content Marketing That Converts

How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.   A contenSee all stories on this topic

How Social Media Managers Can Go On Vacation (No, Really!)

As a busy social media manager, you’re probably used to putting in long hours, which is why taking a break to reset every once in a while is… Read More
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When coding a site to optimize its search engine presence, be sure to include a robots.txt file somewhere in the root directory of your file system. A robots.txt file tells the search engine spiders which pages they should index and which they should ignore, ensuring that junk content doesn’t get indexed by mistake.

For the best search engine optimization, keep in mind that the quality of keywords is more important than quantity and pick the words that are the ones your customer will be searching for. Adding extra keywords may not bring extra customers if they do not accurately describe your content.

Include an XML sitemap on your website to help search engines find every part of your website. Google offers a free sitemap creation tool, which will create a sitemap in a way that Google has an easy time reading. Don’t forget to update your sitemap often as it will change as you add and remove pages.

Putting Your Business’s Digital Foot Forward With Social Media Education

Digital advancement of today’s organizations happens across the workforce—not just tools, properties, and processes. But it can be challenging to ensure a consistent level of social expertise across… Read More
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Content And The Future Of B2B Marketing

The commercial web is just 30 years old. Social just turned 12. And the mobile web is even younger. In a relatively short period of time, these technologies have drastically changed our world. As consumers, brands and marketers, we create, consume and share massive amounts of information. The question we get asked quite often: How does a B2B brand compete with all the noise and reach your target cSee all stories on this topic

My Most Engaged Follower On Twitter Is @JenniferPreston

My most engaged follower on Twitter this past week is Jennifer Preston.  I know why Jennifer, who is the VP at the Knight Foundation is one of my engaged followers this week.   Earlier this week I was in Miami to do a social media pre-workshop at the Knight Digital Media Seminar.  … Read MoreSee all stories on this topic

Make sure that the text on your website is not too large. Large text usually will take away from the look of your site and appears very elementary. Try to stick to size 12 font that is clear and very easy to read. This will help to yield happy customers.

Do not overspend on generating traffic. You do not need to buy all different kinds of traffic. Keep the traffic that you are buying specific to the information that you are offering on your site. You will not get anywhere by drawing in readers that have no interest in what you have to offer.

If you have to delete or move an article, leave a 301 redirect in it’s place. A 404 page is like a stop sign to a search engine, instructing it to remove the page (and it’s SERP) from their listings. A 301 redirect will instead transfer the SERP to whichever page it links to.

How Retailers Use Content to Tie Online And Offline Experiences

People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Those experiences, however, are still inherently limited. People want the in-store benefits of seeing, touching and feeling products, and to do so surrounded […]
TSee all stories on this topic

A Brand of One: On Social Media Branding for Professionals

Every publicly accessible social media profile you have is a professional social media profile. It doesn’t matter if you intend it to be so or not. If this… Read More
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Setting up Your Blog or Website for Rich Pins

Did you know there are ways you can make your website more attractive to the people active on other social networks? In this article we’re going to look at using Rich Pins on Pinterest to help build traffic back to our websites and give Pinterest users a better experience with our pins. What are rich […]
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Google and other search engines work diligently to insure that search engine returns are as objective and relevant as possible. These companies don’t react kindly to web page owners that try to circumvent objectiveness and relevancy in favor of drawing users to their site using shady Search Engine Optimization techniques.

If you are looking to hire a company to do your SEO for you, make sure to research and interview them thoroughly. Determine what kind of tactics that they use for their optimization and make sure that it fits in with your brand and business strategies. Ask if they can provide references for companies that they have helped and search them. If they rank high, you may be on the right track.

To increase your site’s profits and improve your search engine rankings at the same time, work to improve your click through rate. Several major search engines have stated that they use click through rates as part of their page ranking algorithms. More clicks means more profits from ads, and more visitors who are genuinely interested in your site.

5 Essential Elements For Creating the Best Facebook Ads

Paid advertising is becoming the best channel for brands to reach their audiences on Facebook after last year’s much dreaded drop in organic reach. You may already know… Read More
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6 Questions Your Social Media Bio Should Help Answer

Your social media bio is like a business card: a quick, pithy way to show your new audience what you’re all about. Previously, we have discussed the general… Read More
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Confessions of a reluctant list builder…

Although I’ve been online for what seems like forever (at least it feels that way to me), I’ve not always built my email list. In fact the first 11 years I was active, I actively shunned list-building… Having an online relationship with people I didn’t know was really icky in my mind. I didn’t see […]
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Among the best things you can do to improve your website and increase your search engine optimization is to add a blog. This will give your company more (often free) publicity. Additionally, it will help you to make personal connections that could lead to more business. By applying a few good SEO tips to your company’s blog, you will see your company websites search engine ratings rise quickly.

Marketing your site online could involve a great number of strategies, with perhaps one of the more successful being search engine optimization. You could complete optimization of your site with very little money and very little knowledge of web site design, but you want to know the important information that will ensure your SEO efforts don’t go unnoticed. Use these tips for successful SEO of any business online.

Quallity SEO Copywriter | Afforable Copywriting Service

Quallity SEO Copywriter | Afforable Copywriting Service: Need a good SEO Copywriter for Web copy, a sales letter, product descriptions, PPC ads, brochures? Tap our SEO Copywriting Service for more traffic, sales…See all stories on this topic

Google Algorithm Updates – Making or Breaking Your Web Traffic?

Google Algorithm Updates – Making or Breaking Your Web Traffic?: Google Search has announced 50 more algorithm changes. If you rely on Google for Web traffic, follow these action steps for content marketing and creation to continue attracting…See all stories on this topic

Google De-indexing Threat Drives Safer Linkbuilding Methods

Google De-indexing Threat Drives Safer Linkbuilding MethodsSee all stories on this topic

If you cannot take the time to properly format your site for the search engines, there’s no reason to start. With these tips you have just learned, that can be fairly easy to implement. All that’s left is for you to actually make the time to do it and do it correctly. As you begin to implement these tips, your site will begin to climb in the search results.

Get your business and its website listed in online business directories. Most website owners know to submit their site to the major search engines, which is important. However, many fail to take advantage of the numerous free local business directories. These directories are the equivalent of the local phone book and are used by many potential customers to find local products and services.

Put a sitemap on your webpage. A sitemap is a page that easily links to all available pages on your site, and more importantly how to find them. This feature makes it easier for the search engine spiders to navigate your site. The fewer clicks it takes to find or get to a specific page the better.

Brainstorming Exercise for the Aspiring Ebook Writer

Brainstorming Exercise for the Aspiring Ebook Writer: Considering a turn as an ebook writer and self-publishing a book? If so, have you cleared the mental cobwebs for your best ebook themes? There’s easily a mini universe of money-making ideas at your disposal. Right now, they’re just trapped inside your mind! Here’s a fun brainstorming exercise designed to help unlock your best how-to bookSee all stories on this topic

Please Donate to Help Nepal’s Earthquake Victims Now

The devastating earthquake in Nepal has killed more than 2,400 people and injured about 5,900, residents so far (as reported in the NY Times on Sunday).  Please donate to help Nepal’s Earthquake Victims now.
On Saturday morning, I got a news alert on my mobile phone that there had been a devastating 7.9 earthquake in Nepal.  … Read MoreSee all stories on this topic

Sales Copywriting Tips for the DIY Copywriter

Sales Copywriting Tips for the DIY Copywriter: Is your Web traffic not converting well? Most times, a professional copywriter can make a big difference. But if you don’t wish to hire a copywriter just yet, use these copywriting tips and techniques in the meantime. Sometimes your conversion rates can be improved by revising sales copy using these tips…See all stories on this topic

In order to maximize your search engine rankings, make sure to link to relevant and useful sites on your own site. Picking quality and appropriate links is key here. If you do this, it will not only be a good resource for your site, but also increases the chances of people linking back to you.

Tag appropriately. No one likes to type something in to google and get search results that have nothing to do with what they are wanting or needing. It wastes their time and make them angry. Make sure your site only pops up to people who are looking for it by using appropriate tags, not ones that you think will get you higher in search results.

You should do your best to make it very simple for all the visitors to your site to add it to their social bookmarks. These types of links are one of the kinds that are valued most by many of the different searches engines that are available.

Ahead of Give Local America, 7 trends in Giving Days

Guest Post by Michelle Huttenhoff, Knight Foundation
With the clock ticking for Give Local America on May 5, community foundations and others are finalizing plans for this national day of online giving. At Knight Foundation, we’ve been providing insights on organizing successful Giving Days, and wanted to share the latest information we have gathered.… Read MoreSee all stories on this topic

Write Web Content Like a Semantic Search (LSI) Ninja

Write Web Content Like a Semantic Search (LSI) NinjaSee all stories on this topic

Nonprofits Need To Nurture the Next Generation of New Leaders

Flickr Photo by Wesley Fryer

Note from Beth: This year I’ve been focusing more and more on leadership professional development in a networked world and finding myself working more and more with younger leaders in the nonprofit sector.     Recently,  I was chatting with Joan Garry, a consultant who works with current nonprofit leaders about the ways that nonprofits need to change in ordSee all stories on this topic

By becoming a member of the Chamber of Commerce or Better Business Bureau, you will improve your search engine rankings. They will link to your website and help with searches that are local. Plus, you get the added benefit of people trusting your company if you have a good rating on the Better Business Bureau website.

Start from the top. You likely will not be able to tackle your entire website for optimization in a week, let alone a day. Begin by working with your top ranked pages, and move down from there. The most popular pages will be the ones to bring you the most hits from optimization anyway, but optimizing them all will bring your site ranking upwards as a whole.

There are a lot of marketing and SEO services out there that claim that they can work wonders in promoting your site or products, but you have to be very aware of scams in this area. A service that promises to direct a large volume of traffic in a short period of time is probably too good to be true. Always get the opinions of others before parting with your money.There are several good forums where you can go for advice.

Ebook Publishing – Amazon Bites Duplicate Content Marketers

Ebook Publishing – Amazon Bites Duplicate Content Marketers: If you’re an ebook publisher, ebook ghostwriter, or sell PLR-based ebooks at the Amazon Kindle store, a new duplicate content policy may impact your business…See all stories on this topic

Nepal Earthquake Roundup: Emergency Fundraising Attention Cycle

PLEASE MAKE A RECURRING GIFT:   I’ve donated to the GlobalGiving Earthquake Fund – the money will go to a vetted network of NGOS – and they have a donor who is matching all recurring gifts.  Even if you made a donation, consider making a recurring gift which will be matched and assure that funding will be there when most needed.  … Read MoreSee all stories on this topic

10 Free Marketing Ideas for Self-Published Authors

10 Free Marketing Ideas for Self-Published Authors: Did you write an e-book or traditional book, and now need ideas to market it for free? Try these clever book marketing ideas when self-publishing on a budget.See all stories on this topic

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors.

Keep track of all of the traffic to your website. The very first day that you build your website, you should install tracking software that provides as much data about your visitors as possible. By tracking which keywords they are using to find your site and how they are behaving once they arrive, you can gauge which of your search engine optimization efforts are working and which could use some improvement.

In order to get your website looked at more, create a section on your page that links to other related sites, especially ones that are located in your area. This is because search engines prioritize sites that are linked to other sites. By doing this, you are helping yourself and the other websites on the page.

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