Content Curation Archives

How to Curate Content That Actually Matters

How to Curate Content That Actually Matters

Provides an excellent base to use in developing your own content curation strategy. Definitely worth the read if you are considering content curation as part of your online marketing strategy

You know, there’s a reason Facebook is so addictive. At many times, Facebook seems to know what we’re interested in better than we do. It’s not just happenstance. Far from it. Facebook is easily the master of personalized content curation, a practice Beth Kanter defines as, “The process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.”

The 4 Challenges of Curating Content

Facebook’s goal in curating content is to keep you on Facebook. But you, too, can use this strategy to draw in an audience and keep them on your website. Of course, curating content is not without its challenges. According to a recent infographic, marketers say the top four challenges are:

Having the time. (75%)
Creating original content. (73%)
Finding good content. (56%)
Allocating staff. (39%)

Time and staffing solutions are on you, but we can address the issues of originality and quality below…

Content Curation As Marketing: 4 Steps

Step One: Determine who your audience is. Are you curating content for leads? Are you trying to keep your current clients interested in your brand? Prepping customers for the launch of a new product line? Maybe a little bit of all three? It’s important to have a clear picture of your audience before you start curating.

Step Two: Find original, high quality content. There’s so much content out there that wading through the junk and finding a treasure can be a little challenging. Finding a quality piece that hasn’t already been hurled through the BuzzFeed/Mashable/HuffPost mill… Now that’s an even bigger challenge. Find smaller sources – specific to your own industry – that you can scour regularly for quality content.

Step Three: Don’t repost. Remix. Copy-and-pasting a link to an article or video on your Twitter is easy. So easy, in fact, that… well… a lot of people just have bots do the job for them. In the world of marketing, “easy” and “effective” don’t usually go in the same sentence. So, avoid the copy-and-paste rut. Instead, remix the content. Say something about it. Organize it in a different way. Put your own interesting spin on the original. In other words…

Step Four: Make it worth the user’s time! Well-curated content is useful to the user. Very few people are coming to your site because they’re curious about what you’re up to. Rather, they’re curious to see what you have for them. If you aren’t providing value, then you’re not curating; you’re just copying.

Paul McNamara / Staff Writer – As we enter an era when content leads the marketing efforts of brands and drives traffic to publishers, the idea of curation will be many marketer’s most coveted skill. As John Munsell , CEO of Bizzuka said , “If content is king, conversation is queen.” Curation, a word that has come under heavy scrutiny in recent years after its meaning was appropriated by the internet world, still has a lot to teach us. But rather than riffing on its assumpted meaning, let’s look at the real practitioners of curation – art curators themselves. Here in New York, that curation is on display in innovative ways. “ NYC 1993: Experimental Jet Set, Trash and No Star ,” on view at the New Museum through May 26 offers a new take on the craft of curation: providing a time capsule into the art, pop culture, and politics of a time when Ross and Rachel were still “a thing,” and Salt ‘n’ Pepper topped the charts. The show was everything 1993:  Bosnian conflict, impeachment, gay rights, AIDS, violence against women, technology, youth culture, and the first blog post ever. For those in the marketing space, it was a lesson in point of view. Good curation is about creating a unified mood from non-unified pieces. “NYC 1993: Experimental Jet Set, Trash and No Star” derives it’s unique point of view and generates interest through insightful curation. The museum kicked off it’s new exhibit with a press preview a few weeks ago, which is when I saw the stunning, emotionally intense retrospective of a year’s art in one city. Curating by year yields a show with a marked contrast to those sorted by theme or school of thought. Pieces by superstars such as Annie Liebowitz and Felix Gonzalez-Torres hung next to previously undiscovered works from equally undiscovered artists. The collection pulls it’s name from a Sonic Youth album that curator Massimiliano Giani explained embodied the thrust of the time. So what can content marketers learn from the way museum curators select from a vast wealth of online content? Here are three tools to add to your curator toolbelt. 1. Do the work for your audience Curators achieved the harmonious whole of “NYC 1993” by understanding what each piece meant in terms of establishing the feel of the exhibit – I didn’t know exactly why each piece belonged in the show, […]

Making sure you follow proper curation etiquette is crucial for both SEO and legal reasons. This article discusses copyright infringement as well as bad social media and its impact to you for not doing so.  With content curation becoming an important tool to branding and authority sites, this topic is very timely and relevant.  Please leave your thoughts below…

Content curationAs a follow-up to our previous post,  How to Curate Content without Stealing , let’s take a look at why ethics needs to be taken seriously on social media by highlighting some consequences of copyright infringements. (Image screenshot of listing on  Content Curation Marketing .)

Cheers to ethical content curation!!

Time to cut to the chase, so…

Consequences of Copyright Infringement and bad Social Media Ethics  Reputation and Credibility

As a media and communications job seeker, your credibility is what will make or break your career. If you ever get caught stealing content (including images) off another site without proper credit, there goes your reputation. As Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it.”

Can anyone really afford another 20 years to build a brand new reputation? (Image courtesy of ) Law Suit Depending on the country where the plaintiff’s and your business is conducted and the type of copyright infringed, charges will vary accordingly.

Even if you get away with a small fine, a legal case is bad for businesses, be it yours or your organizations. From a public relations perspective, your job is to prevent crisis situations, not create one and a copyright law suit in my opinion is one of the most careless way to be throwing away your hard earned reputation and credibility.

Legal Case study

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This article provides a concise comparison of content curation, content aggregation and content creation. This is really valuable in the content curation world to provide definitive guides to proper curation versus aggregation in particular. Good read and please provide your thoughts on this topic below…

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Content Marketing Dictionary: Definition of Content Curation, Content Aggregation and Content Creation Recently, I’ve seen a lot of discussion around what’s the differences between content aggregation, curation, and creation. How do these fit into the content marketing strategy puzzle?

Let’s take a moment to head back to basics and provide the definitions and differences between the three. Content aggregation is the act of bringing together articles on a similar topic, grouping them together with no additional commentary or annotation.

Tools like Google Reader or Google Alerts provide this aggregation type of service. Aggregation is done by a machine or a software technology primarily and may or may not take into account any quality of sourcing. Good for : Aggregation provides a high level overview of what’s going on in the online world related to that topic. When you don’t have time to curate through content, aggregration is a great way to get realtime updates.

Look out for: Quality and sources of content can range. This content in most cases has not been reviewed by a person to ensure quality of the content. Examples : Breaking news feeds Stock tickers Twitter or facebook feeds

Content curation is similar to aggregation but takes it to the next level. Curated content provide context, although the content may be found online by a software, it has gone through the process of human selection, where a human curator has chosen that content to share to the larger audience. Good curators also provide annotation or notes on why the content is important, only including a small snippet from the original article and clear attribution to the original source.

For more on ethical curation and best practices, check out Pawan Deshpande’s Blog post. Good for: Feeding a constant flow of high quality content where its necessary to vet each piece of content, and perspective. Curated content can provide additional perspectives to original content along with providing relevant related content.

Creating an online destination associated with a particular topic using curated content can create thought leadership and drive additional leads to your brand. Look out for: Find a curator whose opinion you trust, similar to any publication, curated content can provide context to a point of from a particular individual or organization.

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Sarah Arrow has several excellent articles on content curation and this article is right up there with her others. She helps establish an effective content curation process for curating content on your blog. Having covered the basics in her earlier articles, she focuses on searching and selecting your content, and the pitfalls within that process.

If you are looking to learn how to more effectively curate content this is a must read and as always, please provide your thoughts and comments below… Thx Tex

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Content curation sounds simple enough. We’ve covered the basics : You find content your readers would like and share it with them, either summarizing it or just adding your opinions somewhere in the post.

The more you personalise it, the better the post becomes. But once you start gathering content to share, you begin to realize it’s a bit more complicated than you thought. It takes a bit of focus and creativity to find good content and then organise it.

So I thought I’d share my content curation plan with you, let me know what you’d add to the list.

Scheduling Your Content Search The best way to find content is to work it into your regular routine for me that means checking Google Reader and adding feeds to the reader. For me this works out better than spending a whole day Googling the right content.

It works because when you spend a little time each day, you find fresh content that’s up to date and that in turn inspires your own creativity. You also keep yourself from burning out searching the Web for things to share. There’s nothing worse than writing to a deadline and not having any of the right resources in place. Choose a time to set aside each day.

Try to find a time when you’re most likely to enjoy the search. For example, first thing in the morning before your workday gets started, it might be fun to scan the Web looking for news. This may be a better time than late at night when your tired and not focused on the task at hand.

Searching for content is also a great activity to do when you’re killing time waiting for something or in my case, someone. You might have ten spare minutes before the kids come home , 20 minutes while waiting for a swimming lesson to finish, or a half hour while waiting on hold with tech support. These little nooks and crannies of time aren’t able to be used for serious, focused work, but you can use them to find content.

Try to select and save content using your mobile so that you can do it anytime. I use the G-Whizz app on my iphone and the Google reader app on my Galaxy Note.

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What is your content curation strategy? Don’t have one? You are not alone…at least that is the somewhat shocking conclusion of an informal survey into small business practices. As a social media consulting firm, the majority of clients come to us with little to no experience with content curation but as nearly every study in the field suggests…content is still king. Making sure you have a sustainable content curation strategy isn’t just a matter of keeping up…in the near future it will be a question of survival especially for small business owners. Keep reading to learn why content curation is critical to the long term success of a solid social media strategy. What is Content Curation? If you aren’t familiar with content curation don’t worry; it’s actually a fairly simple concept. Content curation is the selection, preservation, maintenance and archiving of content. The concept of curation is derived from that of a museum, library or other collections which require extensive knowledge and understanding throughout the entire process of buying, evaluating, displaying and collecting artifacts or other works. The same idea forms the foundation for online content. What Types of Content are Curated? Nearly all types of online or digital content can be curated but that doesn’t make them equally valuable. Let’s go back to the museum as an example; perhaps there is a collection of old oil paintings with some being much more valuable than others. There are literally millions upon millions of oil painting available in the world so how does a museum curator decide which ones should make it to the collection and which are of the most value? That is the job of the curator (among others). Today, social media management firms are increasingly asked/required to act as digital content curators to acquire, organize and maintain digital works including articles, photographs, video’s, blogs, newsletters, scripts, tips, FAQ’s and other types of content. Why Does Content Curation Matter? Large corporations and online business entities have long recognized the fact that all forms of digital content have value although some certainly have more value than others. In fact, content is a major asset if not downright investment. Don’t take our word for it! Just selecting the right domain name can provide a business almost immediate recognition. Fill a site with highly desired and useful content and it’s possible to attract viewers in the millions…along with advertising and sponsorship […]

See on – SerCompetitivosCom Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog: “Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks. Qualitative curation over time helps associate the topics being curated with the company or person doing the curating. In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility. Content Curation Facilitates Many Content Marketing Objectives: – Efficient, topically focused collection of information that appeals to customers looking for a “single source” on a particular topic. – Grows awareness of your brand as a topical authority based on adding insight to industry commentary. – Facilitates networking into spheres of influence in your industry. Collecting and sharing content from influential members of your community can get you on their radar resulting in being mentioned, links or even referrals. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish. 1. Sources of News to Curate: – Industry specific newsletters sent to you via email; – Links to content and media shared on Twitter, Facebook, StumbleUpon, Reddit and other social sharing websites; – Curation tools: Flipboard,,; – Real-time search engines: Topsy,; – Niche topic blogs; (…and others on original article) 2. Types of Content to Curate: – Useful resources relevant to your target audience: blogs, news, training, tips, networking and industry events; – Content created by influential people of importance to the target audience – Statistics, research and reports; – Compelling or provocative industry news; – Tips, How To’s and best practices; – Compile large collections of resources according to topical theme; (…and more others on original article) 3. Where to Publish Curated Content: – Company Blog; – eBooks; – Social Media Channels; – Niche Microsite Dedicated to a Specific News Category. The key is to do the homework of understanding what motivates your community and to assemble a compelling mix of curated, repurposed and original content to […]

If you are a newbie in the field of blogging then you might not hear about the term “Content Curation”. And, if you are an existing blogger then you might heard of this term but I don’t think many of you are not aware completely about content curation. Let me explain and educate you on this completely. What is Content Curation? Let me get this straight, “ Copying the other sites ”. Yeah! This is what content curation is about. In other words we can say inspiring from the other blogs. A normal writer will do is, visiting some regular sites and analyzing the content then applying the same on their blogs by re-writing the content. E.G. There is a press release about a new Nokia mobile device. We will analyze the specs, features etc then writing the same on our sites. “Content Curation is nothing but writing the Synopsis of a topic in your site from other blogs” How to Practice Content Curation? I don’t suggest you to do this because as you are publishing, Already published article but you want to go for Content Curation then add a source link while doing. Types of Content Curation: In my research I found 3 ways to curate the content. 1. Rewriting: Like we discussed above, Rewrite the whole content in your words and include a source link. 2. Copy-Paste: This is another way to curate the content. If you are so impressed by an article and want to use the same on your blog then copy- paste the first 4-5 lines. And, add a link to read more with the original source link. 3. Just the Title: There is hot news in some other site and what you do is, just change the title and post it in your blog. When a reader wants to read that article then that will be redirected to the source. Content Curation is a Good or Bad Practice? Here comes our main question! Content Curation is not a suggestible practice. In other hand, it is not a Black Hat technique either. Let me explain you with a real time scenario. I have a friend, Caroline Randall, content curation blog Daily Mom Report admin. I got a doubt that if I can do content curations then no need to write-ups, just updating the news and I can make good revenue without any work. So […]

The Right and Wrong Way to Perform Content Curation

This is a very valid perspective on content curation and not a favorable one!  The bulk of this article discusses the author’s concern over plagiarism in one form or another and his points are absolutely valid.

So scraping content and calling it content curation is definitely the “wrong” way to perform curation.  Not adding context or human analysis is the “wrong” way to do it.  You get the idea.

But the actual aggregation process performed by this type of content curation still provides value to your audience if for no other reason, it puts everything in one place for easy consumption.  My Content Curation News section often times is more of an aggregation than it is providing my context.  I use that section to quickly provide what is hitting the Internet TODAY concerning content curation.

Every article is reviewed prior to posting, but often I do NOT add my thoughts regarding that article.  Rather, I am using that section to be a news like area on the topic of content curation.

Adding context to articles is a necessary process for effective content curation, so I would suggest that “news” might be considered somewhat differently.  My thoughts anyhow.

What are you thoughts on this topic – please share below as always.

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Back in the good ole days things were a lot simpler then. You never heard of the term Content Curation and it was just splogs and cheating a-listers that we had to worry about. But now there are dozens of social media sites making entry-level “blogging” even easier, and things are getting a little more complicated. Apparently there are a lot of people don’t understand the difference between content aggregation and content curation . A recent Twitter exchange inspired me to write this post, so I thought I would attempt to explain the right and wrong way to “ curate ” content in as simple terms as possible (because apparently they still don’t get it). I said “apparently”… The BLOGBloke KISS Guide to Content Curation : The Right Way to Curate Content: Making intelligent comments on something that interests you. Referencing a portion of an article is Ok so long as it is indented within quotes (like here) and has context to what YOU have to say. Providing of course that you do have something intelligent to add to the content you quoted. And of course you also include a link to the “ curated ” content. So go ahead and use that blockquote thing because that’s what it’s there for. This is nothing new and we’ve been doing it ever since the beginning of blogs. It’s also why we invented hyperlinks and trackbacks to give credit where credit is due. But when the spin doctors try to give it a new name my BS detector immediately goes off. Beep, beep, beep (there it goes again)… The Wrong Way to Curate Content: Duplicating content in it’s entirety is generally frowned on (news items may be exempt providing that you are in compliance with their copyright terms). Duplicating content for the purpose of leveraging readers and authority from the original content creators, and/or gaming the SERPS with linkbait titles and keywords to get a better position in the search engines. I would be willing to bet many “Content Curators” fall into this category and the reason why it is so controversial. Not linking to the original source that you have “ curated ” content from is another dead give away. However there are lots of unethical content curators who do link but it is still not done correctly (see above). So there should be no more misunderstanding now. Right? View Full Article…

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The Do’s and Don’ts of Content Curation

This is one of the best blog posts I have seen discussing the “Do’s and Don’ts” of content curation. You can definitely use this as a template for learning the most effective ways to curate content as part of your content marketing plan.  As always, please add your comments below

The Do’s and Don’ts of Curating Blog Content

Curating content is a great way to stock your blog with fresh topics and increase traffic, but as with everything in life, there is a right way and a wrong way to do it.  But first things fist.

What is curated content?

Content curation is the process of sorting through the seemingly endless amount of content on the web, selecting what is relevant to your audience and presenting it in a thoughtful, organized manner structured around a specific theme. Right and Wrong Ways to Curate Content

Don’t just collect

Anyone can collect and gather online content.  As a content curator, your job is to handpick the content most relevant and important to your community. This involves searching, vetting, organizing and presenting a customized selection of content on a particular topic.

Do position yourself as an authority

For organizations and brands, curating content is a great way to establish thought leadership and become the go-to authority on an important topic or issue.  Visitors don’t want to waste time hunting around the web for info; they want to go straight to a source of customized content selected based on a common interest, niche or industry.

Don’t get content fried

It’s easy to become overwhelmed by the daily overconsumption of content directed at us. Digesting content in a meaningful, thoughtful way takes time, patience, discipline and perseverance.

Reduce distractions and budget timeslots for researching so you don’t succumb to data overload.

Do know your audience .

It’s impossible to deliver content of value and interest to your visitors unless you know who they are. Taking the time to learn about their world, their pain points and their concerns will enable you to better research, collect and present topics of value to them.

Don’t just repost

Add value by making sense of the information for your audience. This can be as simple as how you annotate shared links or writing a blog post using links or summarizing key points from a presentation. Be sure, however, that your opinions support your organization’s communication objectives.

Do play follow the leader.

Find the best content curators in your industry and follow them.  You will learn a lot from experienced curators: how they have honed their craft, established workflows, tools to use, and general how-to tips.   Don’t steal . Curating content isn’t […]

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