Social Media Curation Guide
The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. Last year on SEOmoz, I published The Content Curation Guide for SEO , which – even though it is still valid – I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation. For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use. If you missed the opportunity to attend the live broadcast of the Mozinar, you can watch it here . Joanna Lord does great social content curation on Pinterest! Audience Q&A 1. If you have many clients for which you need to curate content, you need to have so many profiles for all the social media accounts etc for their respective industries. Any good tools for managing these and managing mentions and more across all the accounts? During the webinar, I praised Buffer for their awesome tools. However, its premium version only allows adding up to 12 social profiles and have up to two team members access the accounts. If you are doing social content curation for many clients, it might not be the best tool to use. In your case, I would possibly use Hootsuite , whose premium plan allows you an unlimited number of admins for social profiles, a much larger number of social networks (Google+ included), and strongly social web platform like Scoop.it, Tumblr, YouTube, and others. 2. Can you discuss your methods of not repeating content through different forms of social media (i.e. posting the same link on your organization’s Facebook and Twitter accounts)? Ideally, to obtain the best effect from your social content curation, it is always better to craft the message accordingly to the specific nature of the social media you are going to share it. For instance, not only Twitter, Facebook , and/or Google+ have their own specific characteristics that you could miss using at your [...]
Filed under: Content Curation News
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