Russell Webster – Curating online content is a great way to develop your digital footprint
What is content curation? Did you ever think there might be too much information on the internet? When’s the last time you did a Google search that didn’t return tens of thousands of results? To profit from this overload of information we need two main skills: Crap detection – working out what is reliable and what is (accidentally or on purpose) not Content curation Curating online content is quite similar to curating an exhibition in a museum or art gallery. It’s about acquiring interesting things, and displaying and interpreting them in order to inform, educate and inspire your visitors. Like most activities online, it’s very easy and inexpensive (even when factoring in your time) to curate content. It’s easy to do well And even easier to do badly. There are a great number of tools available to curate digital content. The ones that work best for me are: Scoopit , Storify and Pinterest . I am going to look at each of them in turn in a mini blog series on curation. One of the reasons I’ve chosen these tools is that they are free, easy to use and, critically, preserve the authorship of the content you curate. Curation should never be confused with plagiarism or theft. This week’s post focuses on Scoopit . Why do it? I’ve written before about how curating online content for others is an effective strategy for developing an organisation’s digital footprint and establishing a reputation for expertise and trust . It’s a well-recognised approach, advocated and endorsed by such digital engagement luminaries as @hrheingold . By curating online content, you are demonstrating your organisation’s expertise in a particular topic and providing a service to your members/customers/audience. Getting started Scoopit is basically an online tool which lets you curate digital content into an online magazine about a topic of your choice. It goes without saying that the first key to effective and useful content curation is to select and define a topic of interest. I use four main criteria: The topic is clear and obvious to your (potential) audience. Nobody else is already doing a good job of it – if they are, just direct your audience in the appropriate direction. There is real value for your audience in curating content – some things are already organised in the most effective ways – football results are curated into league tables. The topic is of sufficient and [...]
Filed under: Content Curation News
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