Is Social Content Curation The Next “Better” Thing?

Wednesday, May 22nd, 2013 at 3:10 am

Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008 . Pinterest continues to experience massive growth, with Wanelo nipping at its heels.

Social media users have gotten smarter when it comes to sharing; many are no longer posting Facebook statuses about what they ate and are instead using social networks to share their passions, ideas, and content they love. Social Media Content Value For Brands

The value of content for brands has been slow and time-coming, but businesses are beginning to realize it’s not the fact that you are on social media that counts; it’s what you are publishing. The old-time image of a CEO coming out of his office and proclaiming, “Well, we better get on Twitter,” is transforming into “We now have hundreds of thousands of followers, let’s start showing them some great content.”

Social networks like Pinterest have made it relatively easy to share content in an attractive way through images.

Because technology is making it possible to access the entire Internet anywhere a person goes, thanks to rampant wifi and cell-tower access, users are actually getting better at and more accustomed to consuming a large amount of content on a consistent basis. Most people are no longer interested in just following their high school classmates on Twitter or Facebook. They now want to know what value there is in what they have to say.

It was nice to be able to know that your former 8th grade best friend just had her second child, but reading about 500 different former friends in your newsfeed is overwhelming. So, people are searching for something different. Hence, custom curated content targeted toward specific individuals and their interests has gained a lot of traction. Content Curation Platforms

The folks over at Medium (who formally were involved with Blogger and Twitter) have the right idea. They wanted to leverage great content on a central platform that could get more exposure than blogs that aren’t as popular. Great content can exist in all corners of the Internet, and bringing it to the foreground via content-sharing and curation platforms makes it easier to find.

Content aggregators continue to help users “cut through the noise on social media,” as Storify and Scoop.it promise. They allow users to share their passions through filtering the best content about a certain topic. Users can choose to “scoop” the content [...]

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