As marketers in a content-driven landscape, we are responsible for producing huge amounts of content day in and day out. But, most of us don’t have the time, staff, or budget to publish enough great (or, even good) content. We’re doing the best we can, but it’s impossible to stay ahead of the demand. That’s where content curation comes in. This hands-on guide will show you how curation fills that gap, answering the following questions:
> WHY content curation is a good idea, including a look at the new Buyer 2.0,
WHAT content curation is, and how it fits in the context of the overall content marketing mix.
HOW you can put content curation to work for your brand including a detailed, step-by-step look at what, when, where, and how to curate effectively.
WHY you’re curating content in the first place – a full-circle look at performance, measurement, and optimization. This guide also includes insight from over 30 content marketing experts, who each answer the question: What’s the single biggest benefit of curation to content marketing? For an even more in-depth analysis, download the full eBook on the topic, The Ultimate Guide to Content Curation . The path to purchase used to be a straightforward line from Point A (buyer need) to Point B (conversion). It was easy for marketers to guide and even control the prospect’s journey along this narrowly defined series of steps.But, you know all that’s changed. Today’s buyer is hyper-connected in real time via multiple devices and channels to an inexhaustible avalanche of information. This buyer isn’t waiting for you to tell him what to do next. In fact, according to Sirius Decisions, 70% of the buyer journey is completed without any sales involvement.So, how are buyers making their purchase decisions, and – more importantly – how can you influence those decisions? Enter Content Marketing. Businesses are turning to content marketing , the process for developing, executing and delivering the content and related assets that are needed to create, nurture and grow a company’s customer base.But, as more businesses jumped onto the content marketing bandwagon, it has become difficult for marketers to maintain the frequency and quality required to compete. Content curation helps you compete effectively and efficiently, and it provides unique benefits that are critical in today’s market. Adding content curation […]
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