Content Curation News Archives

Free resources to make your job easier

9 Content Marketing Tools You Should be Using but Aren’t You know that creating brilliant content is key to driving traffic to your website. Without valuable content that engages your audience, writing blogs and posting to social media becomes a lot like throwing paint against the wall and hoping it sticks. You put something out in cyberspace multiple times a week and hope that your audience is reading it and becoming inspired enough to fill out a form or inquire about your product.

Deep down, though, you realize this “strategy” is not effective. You know you need to publish content in the form of blog posts, infographics, videos or checklists that your audience craves. Providing content your consumers want to absorb is the best way to drive traffic to your site, generate leads and, ultimately, increase sales.

For many companies, though, taking the time to develop a well-planned content calendar that addresses the right keyword phrases and resonates with specific buyer personas is a nice dream instead of a daily reality. Too many companies are too short-staffed or lack expert the content creators necessary to develop a comprehensive content marketing plan to maximize SEO and increase website conversion rates.

Fortunately for these companies, several free tools exist that make content creation easy and effective for your organization. Whether you are looking to create engaging blog posts, informative infographics or organized and shareable presentations, these resources can help you maximize your in-house resources to produce the engaging content you desire for your website or social media platforms.

Related Resources from B2C
» Free Webcast: How to Craft the Ideal Content Strategy for Your Facebook Page

Check out this list of free tools designed to help make it easier for you to design and post effective and valuable online content. Tools For Curating Content

A major challenge in developing strong online content is knowing what to talk about. Utilizing content curation tools helps you pay attention to what your customers are reading about and sharing online so that you can provide the same type of information that will get them reading about and sharing your content (which helps increase SEO and, hopefully, conversion rates). Feedly Sites like Feedly aggregate blog content in an RSS feed so that you can stay up-to-date on the topics that matter to you (and to your customers) to know which hot topics you [...]

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Content Curation Fact or Fiction

Web Curation http://bit.ly/curationtool FREE Curation Software download for you to try it out.

Discover, Review and Curate Content from Google Blogs, News and Books, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, ANY RSS Feed You Want and Much More.

Content curation is the process of sharing information on topics that people do a lot of searching for. It is about giving people a concise information that you’ve carefully researched and organized into a blog post with your own commentary added.

CurationSoft builds back links and increases your search engine rankings. Because you are creating topic-based posts Google is more likely to consider your content more relevant and rank it higher.

CurationSoft is the first desktop based curation software that posts to your site. A quick look at nearly all of our competitors and you’ll find that they are having you “build their castle”. Meaning, the content you post is stored on their site and benefits them and not you.

You can “Drag and Drop” content from CurationSoft into any HTML text editor. Because of this, the software can be used on any platform, remote blogs, static & dynamic HTML pages and even forums that accept HTML. The options are endless.

FREE Curation Software download for you to try it out. http://bit.ly/curationtool

By design, CurationSoft is simple to use. Search by keyword, choose your content, drag and drop, add your commentary and post. Results are generated lightning fast and you’ll find it’s actually fun to use CurationSoft. Stop dreading everyday sharing and posting.

Each time you link to a blog in CurationSoft it generates a pingback. If the blog you are linking to accepts pingbacks, then you will receive a link from that blog. No more begging for back links or tedious commenting, just link to their site when they have an informative post

Use CurationSoft to search blogs, Twitter, YouTube, Google News and Flickr for fantastic content your readers will love. CurationSoft covers all the buzz in your market. More sources like Wikipedia, Facebook and more are in development.

All the content CurationSoft returns is safe to use. Photos have the proper license, blog posts are sourced and linked to, YouTube videos are embedded which is compliant with their terms of service. We respect copyrights and don’t want to get you into trouble.Premium Features• Post Builder • Template Builder • Google Blogs • Google News • Google Books • Google Plus • Flickr • Slideshare [...]

Free resources to make your job easier

9 Content Marketing Tools You Should be Using but Aren’t You know that creating brilliant content is key to driving traffic to your website. Without valuable content that engages your audience, writing blogs and posting to social media becomes a lot like throwing paint against the wall and hoping it sticks. You put something out in cyberspace multiple times a week and hope that your audience is reading it and becoming inspired enough to fill out a form or inquire about your product.

Deep down, though, you realize this “strategy” is not effective. You know you need to publish content in the form of blog posts, infographics, videos or checklists that your audience craves. Providing content your consumers want to absorb is the best way to drive traffic to your site, generate leads and, ultimately, increase sales.

For many companies, though, taking the time to develop a well-planned content calendar that addresses the right keyword phrases and resonates with specific buyer personas is a nice dream instead of a daily reality. Too many companies are too short-staffed or lack expert the content creators necessary to develop a comprehensive content marketing plan to maximize SEO and increase website conversion rates.

Fortunately for these companies, several free tools exist that make content creation easy and effective for your organization. Whether you are looking to create engaging blog posts, informative infographics or organized and shareable presentations, these resources can help you maximize your in-house resources to produce the engaging content you desire for your website or social media platforms.

Related Resources from B2C
» Free Webcast: How to Craft the Ideal Content Strategy for Your Facebook Page

Check out this list of free tools designed to help make it easier for you to design and post effective and valuable online content. Tools For Curating Content

A major challenge in developing strong online content is knowing what to talk about. Utilizing content curation tools helps you pay attention to what your customers are reading about and sharing online so that you can provide the same type of information that will get them reading about and sharing your content (which helps increase SEO and, hopefully, conversion rates). Feedly Sites like Feedly aggregate blog content in an RSS feed so that you can stay up-to-date on the topics that matter to you (and to your customers) to know which hot topics you [...]

Content Curation Benefits

Copycat or Creativity?

A robust online marketing strategy typically includes content curation. So what are the benefits of material that’s not brand centric or related to your business? In this post we’ll explore what it is and how it can be an advantageous tool in spreading the word about your expertise. What is Content Curation?

Content creation is simply the sifting through published material on the Web that’s related to your business or industry and organizing it in a way to benefit your audience. Done expertly, it goes beyond hitting a social media share button. It means you’re in tune with the topics your readers are interested in and provide some kind of structure around it. Mashable , for example, is a well-known curator of content. It’s become a go-to site to read up on the last trends on social media, tech, business, etc. The Benefits of Hard Work

1. Audience Appreciation . Let’s face it. Content creation — especially done well — is a lot of work. It requires resources — either time and marketing dollars — to comb through industry publications, news sites, websites, etc, to gather pieces to organize and share. Even if you make it look easy, your readers will appreciate a job well done. That means they can quickly scan for what they need.

2. Brand Recognition.  With frequency of use, your brand’s awareness increases over time. When your content curation is bookmarked, now you’ve become a trusted resource. Industry authority is one SEO signal, and it has the ability to drive qualified buyers to your website.

3. Inspires Original Content .

By sifting through volumes of articles, blog posts, and web pages, you’ll become a connoisseur of quality. The natural progression of content curation is synthesizing the information. Your writers will also want to add their own spin or opinions. That’s valid… as long as it doesn’t detract from the ultimate goal of creating quality, thought-provoking information. Ultimately, your sharable pieces of information that represent your brand is integral to your  content marketing strategy.

Is content curation part of your online marketing strategy? What are your favorite tools? How can we help?

Launching a website and need help with creating content? Do you need an extra set of hands to curate and share industry-related information?

We are  the  spectrum  group online , and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to [...]

Done well content curation beats search for content distribution.

While this sounds counter intuitive, it’s not. Here’s why:

To rank for a specific search phrase requires keyword research, content creation, and time to appear and climb up in the listings. It may also require supporting paid search advertising.

By contrast, content curation takes old fashion elbow grease. Translation: employee time.

Mind you not all content curation is created equal .

Bargain basement content curation won’t beat search. I’m talking about stripped down curation that attracts little distribution boost. This content curation adds little to the existing content beyond a ho-hum title and short, unmemorable commentary. 3 Ways Content Curation Beats Search

Here are 3 ways that content curation beats search for content distribution. 1. Search only happens online.

Sorry, but this is a biggie! Content curation can occur both online and offline. Great examples of offline content curation are The Week and conferences are a great example of offline content curation. 2. Search depends on visitors to seek the word(s) for which you’ve optimized.

15% of daily searches on Google are new (or 50 million searches). This means they’ve never been queried before. Content curation leverages the power of influencers plus quality content on reputable media platforms. 3. Search uses social signals.

The strength of your content’s social acceptance has an impact on its ranking. Social content and social sharing are baked into good content curation. As a result, participants have a vested interest in sharing the content because it makes them look good. 10 Actionable Content Curation Tips

Here’s how to curate content that beats search ( almost ) every time. 1. Build a monster list. The bigger your roundup the better. Ian Cleary did this with his 53-person roundup post for the best WordPress plugin s. Note Ian took this 1 step further but compiling information from the roundup and creating a great visual containing tiles of everyone’s photo. Talk about ego-bait. (This is my personal favorite. BTW-It’s why Andy Crestodina thinks I’m the Queen of Content Curation! ) The more people and bigger their audiences, the more attention you’ll attract. 3. Be a namedropper. Share content by high profile people with large followings. While the person you’re trying to reach may not pay attention, his followers will. (Note how I did this in Point #2.) The beauty of this is that it’s a form of social content that doesn’t [...] Like this post? Subscribe to my [...]

For furthre information on Video Jeet Curation Content Marketing please click below.

http://johnmcblog.com/vid

It’s no secret that Curation is the “new big thing” in content marketing.

I am certain you’ve heard marketers sing hosannas for content curation . There’s a good reason too. It’s not possible to create all the content yourself all of the time, and content curation helps you tap into other people’s flow

The “gurus” have been demonstrating for years now that content curation pays. That it’s a quick and easy way to create new content of your own. That’s the way to keep your blog full of fresh new posts. And how you can drive up traffic, bring in new visitors, and start ranking in google for all kinds of new keywords.

It’s how sites like Mashable, the Drudge Report, and the Huffington Post have greatly expanded their reach, increased their visitors, uppped their Alexa ranking, and put more money in their pockets.

Content curation is the future, and it’s part of an overall content creation plan that any smart marketer will have as a part of their arsenal. Combine curation with the power of video, and your blog can become virtually unstoppable.

But there’s only one small problem…

What’s the #1 selling point behind content curation?

That you can create new content (let’s say blog posts) more quickly and easily than you ever could before. Right?

Right.If you can create blog posts more quickly and easily, then that means you can create more blog posts in the same amount of time. So instead of spending let’s say an hour on a blog post, you only need 15 minutes. That means you could now create 4 blog posts in an hour instead of just one. And more blog posts means more traffic. And more traffic means more money in your bank account.Sounds like a total winner across the board, right? Erm…Not necessarily.Lemme see…http://johnmcblog.com/vidPlease feel free to subscribe to my chanell Related posts:

Robin Good

Robin Good

Content Curation as a Problem-Solving, Re-Assembling and Stewardship Process

Ibrar Bhatt , shares some of the insights he has been been able to discover in his research work for his forthcoming PhD thesis (“ A sociomaterial account of assignment writing in Further Education classrooms”) for the University of Leeds.

In his short blog analysis he first comprehensively defines the new emerging content curation space, and then he highlights

the relevance this may have, once it is validated and acknowledged, in allowing students to explore the creation of reports and the development of new work assignments in a new light.

Here a few brief excerpts:

“ These processes are, … about anthologising  older content to produce new  content and creating a new experience for readers, by giving a new life (or new ‘reality’) to an older text.

This is curation as a digital literacy practice. ”

“… prolific Web users have often made themselves effective digital curators by searching and locating information, then creating a new experience by re-contextualising  it. ”

“ …Digital curation therefore is not just about finding relevant material, although that is a significant part of it, but is also about creating a specific and unique experience by utilising the resulting materials which then become contextualised within a new space. A curator, therefore, whether she is a journalist-by-proxy such as Popova or a student completing an assignment in a classroom, not only collects and interprets, but also creates a new experience with it . In this respect, curation is a process of problem solving, re-assembling, re-creating, and stewardship  of other people’s writing . ”Insightful. Resourceful. Informative. 8/10Full article:  http://ibrarspace.net/2014/05/21/curation-as-a-digital-literacy-practice/ Reading time: 11′

Done well content curation beats search for content distribution.

While this sounds counter intuitive, it’s not. Here’s why:

To rank for a specific search phrase requires keyword research, content creation, and time to appear and climb up in the listings. It may also require supporting paid search advertising.

By contrast, content curation takes old fashion elbow grease. Translation: employee time.

Mind you not all content curation is created equal .

Bargain basement content curation won’t beat search. I’m talking about stripped down curation that attracts little distribution boost. This content curation adds little to the existing content beyond a ho-hum title and short, unmemorable commentary. 3 Ways Content Curation Beats Search

Here are 3 ways that content curation beats search for content distribution. 1. Search only happens online.

Sorry, but this is a biggie! Content curation can occur both online and offline. Great examples of offline content curation are The Week and conferences are a great example of offline content curation. 2. Search depends on visitors to seek the word(s) for which you’ve optimized.

15% of daily searches on Google are new (or 50 million searches). This means they’ve never been queried before. Content curation leverages the power of influencers plus quality content on reputable media platforms. 3. Search uses social signals.

The strength of your content’s social acceptance has an impact on its ranking. Social content and social sharing are baked into good content curation. As a result, participants have a vested interest in sharing the content because it makes them look good. 10 Actionable Content Curation Tips

Here’s how to curate content that beats search ( almost ) every time. 1. Build a monster list. The bigger your roundup the better. Ian Cleary did this with his 53-person roundup post for the best WordPress plugin s. Note Ian took this 1 step further but compiling information from the roundup and creating a great visual containing tiles of everyone’s photo. Talk about ego-bait. (This is my personal favorite. BTW-It’s why Andy Crestodina thinks I’m the Queen of Content Curation! ) The more people and bigger their audiences, the more attention you’ll attract. 3. Be a namedropper. Share content by high profile people with large followings. While the person you’re trying to reach may not pay attention, his followers will. (Note how I did this in Point #2.) The beauty of this is that it’s a form of social content that doesn’t [...]

Content Curation: An Essential Ingredient for Online Business Success Presentation Transcript

by Jerod Morris Copyblogger Media Content Curation: An Essential Ingredient for Online Business Success

The Big Idea Content curation is not an option.

The Big Idea It’s also not easy.

Agenda 1. Why curate 2. How to curate: • links • ideas • knowledge

What is curation? • Content curation is “collecting and sorting content.” • Digital curation is “preserving and maintaining digital assets.”

What is curation? • Online content curation is collecting and distilling ideas and information for yourself and an audience.

Curation is not new • Libraries and museums • The Bible • Early American newspapers • Digg, Fark, etc.

Why curate Because curation is an essential component of leadership. (And we don’t follow people who don’t have ideas.)

Why curate Because curation is an essential component of online leadership. (And we don’t follow people online who don’t have ideas.)

Why curate online No followers = No audience = No business How to curate online • READ • Publish • Have a process • Have a purpose How to curate links Is it a waste of time? • No … • You’re already consuming content anyway • It rounds out the education you provide • You become a connected online citizen • It’s valuable and authoritative Who should share? • You • Someone who has earned trust • No one else What is worth sharing? • R • O • A • R What is worth sharing? • R – I’ve read it • O – It’s original • A – It’s applicable (and accurate) • R – It’s reputable Where do you find links? • Manicured feed aggregator • Social media • “Curate the curators” • Next Draft, Daily Digg, Farnham Street • Moz Monthly Top 10, Growth Hackers Weekly Digest When should you share? • It depends • Trial and error • Respect the night and weekend • Devise (and revise) a schedule Where should you share? • It depends • Trial and error • Respect the channel • Devise (and revise) a strategy What if you don’t have anything to share? • Comb your archive • Never lower your standards • Just don’t share Two quick warnings 1. Beware online filter bubbles [...] Like this post? Subscribe to my RSS feed and get loads more!

5 Ways To Prove To Your Boss You Need Content Curation

Business Case for Content Curation Have you made the case for content curation within your organization?

Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider.

93% of B2B businesses use content marketing according to Content Marketing Institute and MarketingProfs 2014 research . On average content accounts for 30% of their marketing budget.

Despite this focus on content, 55% of businesses have trouble producing enough quality content   and 39% of businesses have trouble getting sufficient budget for their content efforts.

Regardless of where the resources come from,  marketers must fill this content gap because B2B customers are more than 58% of the way through the purchase process before they contact you. They’ve done their research and homework online, applying the same behavior they use as consumers.

To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings.

Continuing to create more and more quality content is expensive. Further it contributes to your organization’s me, me, me refrain on social media and other platforms.

As a result, marketers need a more cost effective way to fill this content hole in their marketing plans.

Content curation provides a less expensive solution to extending your content marketing budget.

Content curation is cheaper than creating original content. Since you start with content that already exists, you eliminate a significant portion of the cost. 5 Ways you can use to make the business case for content curation To help you persuade your management team, here are 5 ways to make the business case for content curation. Business Case for Content Curation > Content curation fills holes in your editorial offering. Use content curation to cover topics where you lack depth of in-house expertise. Instead of creating in-depth information, you provide context and commentary. Content curation leverages the power of other people’s content (OPC) Legally integrate your prospects and customers’ information. While only a small proportion of will contribute, make it easy for them to become a part of your content process. Content curation increases content reach. Content curation creates egobait. The person or website you reference in your content often will share your article or piece of content. Of course, when you feature the content on your site, [...]

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