Content Curation, No Longer A Buzzword Content Curation, No Longer A Buzzword Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. 92% of content is created in-house by marketing teams these days, and while original content is preferred, it can prove tedious as well. Using curation as a vehicle to deliver great content to your audience can save time and energy in those pinch moments, along with positioning you as a go-to resource for quality content.
Content curation is defined as the balance of finding interesting content, providing context to your audience and creating a dialog and repository for the content, positioning yourself and your brand as a trusted curator. You’re making it simple for your audience to find good, relevant content. And think outside the blog post, curated newsletters sent monthly as a wrap up to a month, or short – “This is what you need to know this week” can do the trick as well. Business Insider does a good job at a daily “10 Things You Need to Know Now” post that gives the reader a quick view through curated articles.
Successful curation does take a little finesse. There are 5 hard and fast rules to follow when curating for any medium 1. Show Clear attribution
Make sure it is obvious to your reader that you are citing this article from another source. This not only provides credibly to you, the curator, but also gives props to the original writer. Drop them a line and let them know you curated their post. They will likely be more inclined to share your content as well with their audience, generating more visits and pageviews for everyone. 2. Provide Thoughtful annotation
If you’ve ever shared a news post on facebook, you probably provided some commentary on why you’re sharing it. This is no different when you’re curating for your business. What do you want them to take away from this article? Why is this article relevant? Provide those insights in your annotation of the article. Also note, it’s good practice to ensure that your annotation is a few paragraphs long. Particularly if you follow tip # 3 below.
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To provide additional credibility that you’re curating from [...]