Free resources to make your job easier
9 Content Marketing Tools You Should be Using but Aren’t You know that creating brilliant content is key to driving traffic to your website. Without valuable content that engages your audience, writing blogs and posting to social media becomes a lot like throwing paint against the wall and hoping it sticks. You put something out in cyberspace multiple times a week and hope that your audience is reading it and becoming inspired enough to fill out a form or inquire about your product.
Deep down, though, you realize this “strategy” is not effective. You know you need to publish content in the form of blog posts, infographics, videos or checklists that your audience craves. Providing content your consumers want to absorb is the best way to drive traffic to your site, generate leads and, ultimately, increase sales.
For many companies, though, taking the time to develop a well-planned content calendar that addresses the right keyword phrases and resonates with specific buyer personas is a nice dream instead of a daily reality. Too many companies are too short-staffed or lack expert the content creators necessary to develop a comprehensive content marketing plan to maximize SEO and increase website conversion rates.
Fortunately for these companies, several free tools exist that make content creation easy and effective for your organization. Whether you are looking to create engaging blog posts, informative infographics or organized and shareable presentations, these resources can help you maximize your in-house resources to produce the engaging content you desire for your website or social media platforms.
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» Free Webcast: How to Craft the Ideal Content Strategy for Your Facebook Page
Check out this list of free tools designed to help make it easier for you to design and post effective and valuable online content. Tools For Curating Content
A major challenge in developing strong online content is knowing what to talk about. Utilizing content curation tools helps you pay attention to what your customers are reading about and sharing online so that you can provide the same type of information that will get them reading about and sharing your content (which helps increase SEO and, hopefully, conversion rates). Feedly Sites like Feedly aggregate blog content in an RSS feed so that you can stay up-to-date on the topics that matter to you (and to your customers) to know which hot topics you [...]
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