Content Curation News Archives

Content Curation Plugin by Walt Bayless

With Content Curation Plugin supercharging your blog site, right here’s exactly what you’ll have the ability to do:.

  • Climb the SERPs by making Google wish to see you greater: by acting due to the fact that the internet’s ‘filter’, you’re supplying an useful service … which’s exactly exactly what Google has to establish.
  • Grow your audience by having each post provide value: having material is nice, having actually TARGETED material is best. and considering that you’re discovering the very best of Google and any RSS feeds you particularly embody, you’ll have the ability to ensure your material are exactly exactly what your audience has to see.
  • Stay 100 percent white-hat while not composing any material of your very own: by exploitation bits from the very best of the internet (all linked back to the preliminary source) you’re not entirely supplying an useful service, you’ll have folks thanking you for developing their work much easier to seek.
  • Turned into one in all the foremost current authorities online: with routine updates supported the most current Google Alerts, your blog site can constantly curate the most up-to-the-minute, appropriate details … meanings a great deal of value for your audiences, and a great deal of Google-love for you.
  • Provide top quality posts at a speed your competitors cannot match: with Google’s military of spiders out browsing material for you, you have actually got an almost limitless swimming pool of material to make use of.
  • Auto-spin to remain your posts unique: Got a Finest Spinner or Spin Re-Writer account? you’ll have the ability to wire them directly into the plugin and have all your posts spun to make certain everything on your blog site is 100 percent special.
  • Claim a high position in any niche as your very own: pertinent material is one in all the foremost important aspects of constructing an authority website … and considering that you’re only getting highly-targeted, top quality posts, it does not get rather more pertinent than this.


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Relationship Building: Facebook As A Social Bar

What’s the best strategy to adopt to market on social media ? I have been asked this question a million times, but my basic answer has not changed over time: listen, help and be your potential client best friend.

Social media have been designed and created to break down the communication barriers, the rigidity imposed by traditional media, and the excessive formality and ego-centric approach that most brands have kept using in their gradual passage from mass media to digital.

But the heritage, habit and convictions developed and reinforced over decades of pervasive mass communications, have developed deep roots and for however easy it is to embrace this social sharing and communication idea, most have a very hard time of letting go of the old practices and in fully understanding which are the new ones to pick up.


Approach: Old vs. New – Why We Socialize

Most, have in fact bent the social sharing idea to conform to their original mass communication imprint, so that when they share news they are sharing only their company news and when they try to socialize they do it only and always in reference to their organization products and offers.

But that’s exactly the opposite of what they should be doing as socializing implies less broadcasting and more listening, less focus on me and more on you, more exchanging of good things found than sustained promotion of the stuff you create.

To be social , you really need to change strategy, attitude and actions in a deep, tangible way. To be a successful brand today, you first need to be a true friend, an open and listening ear to your fans and potential clients.

Social media networks are an open playground where communication is bi-directional, where listeners count as much or more than speakers and where the key objective for being there is not to persuade, to convince or to sell anything to anyone.

The main goal of a social venue, platform or network is to socialize. That is, to " … interact, converse, be sociable, mix, mingle, get together, meet, fraternize, consort… " with others. To relate. To create relationships with other people.

Why? Because if you get rid of all the stereotypes and the general belief that you are here exclusively to create a business and make money, you will find that we are essentially social [...]

How to Curate Content That Actually Matters

How to Curate Content That Actually Matters

You know, there’s a reason Facebook is so addictive. At many times, Facebook seems to know what we’re interested in better than we do. It’s not just happenstance. Far from it. Facebook is easily the master of personalized content curation , a practice Beth Kanter defines as, “The process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.”

The 4 Challenges of Curating Content

Facebook’s goal in curating content is to keep you on Facebook. But you, too, can use this strategy to draw in an audience and keep them on your website. Of course, curating content is not without its challenges. According to a recent infographic, marketers say the top four challenges are:

> Having the time. (75%)

Creating original content. (73%)

Finding good content. (56%)

Allocating staff. (39%)

Time and staffing solutions are on you, but we can address the issues of originality and quality below…

Content Curation As Marketing : 4 Steps

Step One: Determine who your audience is. Are you curating content for leads? Are you trying to keep your current clients interested in your brand? Prepping customers for the launch of a new product line? Maybe a little bit of all three? It’s important to have a clear picture of your audience before you start curating.

Step Two: Find original , high quality content . There’s so much content out there that wading through the junk and finding a treasure can be a little challenging. Finding a quality piece that hasn’t already been hurled through the BuzzFeed/Mashable/HuffPost mill… Now that’s an even bigger challenge. Find smaller sources – specific to your own industry – that you can scour regularly for quality content. Step Three: Don’t repost. Remix . Copy-and-pasting a link to an article or video on your Twitter is easy. So easy, in fact, that… well… a lot of people just have bots do the job for them. In the world of marketing, “easy” and “effective” don’t usually go in the same sentence. So, avoid the copy-and-paste rut. Instead, remix the content. Say something about it. Organize it in a different way. Put your own interesting spin on the original. In other words… Step Four: Make it worth the user’s time ! Well-curated content is useful to the user. Very few people are coming to your site [...]

Originality is Overrated. Do This Instead.

Originality is Overrated. Do This Instead.

Take a look at the following three names: Nikola Tesla

Joseph Swan

Thomas Edison

Who discovered electricity? Who invented the electric light bulb?

(No Googling or Binging, please.)

If you answered Thomas Edison, you’re wrong on both counts.

So why is that guy so famous?

As you may have guessed, Thomas Edison was spooky smart as an inventor and business man. But his most unique talent may have been a keen ability to market himself – to successfully associate his name with a litany of breakthroughs that changed the game.

Breakthroughs that he, Edison, did not invent.

And yet his name is the one that remains top of mind a century later.

The point: Leveraging ideas that are known-good (i.e., that others have experimented with and worked out the beta versions) can be an excellent strategy for keeping pace with the enormous volumes of content that marketers are on tap to generate.I’m not suggesting feeding your content marketing needs with plagiarism or theft. Rather, I’m suggesting that marketers take advantage of what’s already been discovered and tested:online tools that can save time and effort, allowing you to focus on letting your uniqueness shine.Here’s how to do it. 5 Time-Savers to Tap 1. Use proven methods for writing: Sites like Upworthy have created entire businesses around the art of clever writing, and they’re happy to share. One of its resources illustrates an exercise wherein you pick a tagline and then write 25 versions of it. Rewriting so many times will let your creativity fly and your true voice emerge. 2. Don’t make your own graphics : Fumbling with Photoshop or waiting on the creative department to send over an image for your blog post or social media update can throw off the schedule. Creative Commons is a great source for finding free or inexpensive images that are semantically curated across sites including Google images, Flickr, and Fotopedia. Other sites such as offer very low-cost images and can save a load of time. 3. Let others experiment on content ideas: With limited time and money, you don’t want to be exploring content topics and avenues aimlessly. Take what works and perfect it. To get started, here are 72 content ideas that are proven to work. 4. Curate: Viral Nova is a testament to the fact that originality is not as important as we think. The site has never created [...]

Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing

Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints.

But, just like the fact that you can’t really build a world athlete by starting with the food complements, amino-acids, special shoes or the sunglasses, you can’t build world-class content, become the go-to-person or organization in a specific niche, or be recognized as a little authority in your field if you have forgotten what sport competition you are into.

For organizations and individuals publishing content online, the sport competition they are in is the one of helping their readers solve a problem they have: by informing, educating or entertaining your audience, you support and guide them to learn, discover and master the topic, issue or problem they are after. Educating and informing them effectively is your marketing strategy.

In other words , what you really are in the business of doing is to make sense, explain, illustrate and point to information that can help them effectively resolve their issue and to realize their goals.

To do this in effective way you need not ever forget what these people are looking for and what they really expect from anyone providing them with an answer, or you risk to be singing and applauding your song all by yourself.

That’s why I wrote this article.


Content Curation Is Not a Marketing Technique

The purpose of this article is indeed one of helping those truly interested in creating value (by making sense, illustrating, contextualizing and explaining what they discover and find, within a certain area of interest, to anyone searching for greater depth and info on that specific topic) to realize their goal by becoming more aware of the differences that distinguish a truly curatorial approach from a purely content-marketing driven one.

To achieve this I have decided to highlight what I personally see as being the traits, method and approach that characterize and define a genuine curatorial approach , in contrast with those borrowing a sub-set of content curation techniques to their publishing strategy with the expectation of gaining greater visibility, following and reputation.

Yes, what I am attempting to claim is, that like SEO is not a content strategy, content curation is not a content marketing technique. Those who fail to understand [...]

The Monday Morning Social Media Checklist

The Monday Morning Social Media Checklist

Just last week Twitter published a blog post called “ Got a case of the Mondays? You’re not alone. ” The post offered data-backed results showing people are most likely to tweet ‘feeling sad’ on a Sunday in December or a Monday in October, the day before you head back to work and the first day of the work week.

Mondays can be hectic and difficult, as you catch up after the weekend and prepare for the week ahead. In those situations, social media will often take a back seat to other job duties. That said, there are ways to prepare so you don’t have to fall behind in your social media efforts.

To help you through your most challenging day, we’ve created the Monday Morning Social Media Checklist . Make Sure Content Posted Smoothly (You Know, the Content You Scheduled on Friday)

If you’ve ever had to write a few blog posts, Tweets, Facebook, Google+ and LinkedIn posts in a single day, you know that this can be a very difficult task. But on a Monday morning? Good luck.

To avoid that scenario, we create and schedule the majority of our Monday content on the previous Friday. Usually this means that three fresh blog posts are scheduled to publish at various times on Monday morning, with supporting social media messaging across several network also scheduled in advance within the HootSuite publisher. Don’t Create, Curate Content (Trust us, There’s a Lot to Choose From)

Once you’ve shared your prepared content, what’s left? The Monday morning blues don’t exactly help you perform at your best. When your tank isn’t full, you’re better off not trying to create groundbreaking, shareable content. That’s where content curation comes in handy.

Not everything you share needs to be actually created by you. Social media is a fantastic source of quality content if you know how to find it. Create search streams on Twitter to track keywords from your industry (think #tech, technology, #startups, etc.) and try and identify the most shared content. There are also several HootSuite apps, including Trendspottr and ContentGems, which will identify trending content about specific search terms. Once you’ve found a piece you like, share it with your social media followers. You provide them with quality, valuable content without having to work beyond your means on a Monday morning.

Another option is to curate content from your followers. They’re not only a great source of [...]

Content Curation: Definitive Tool to Target Specific Audience

Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business. Forbes has called it one of the most trending web developments. Companies use content curation to compose precise information that’s relevant and interesting for their customers.

Curation is not limited to marketing people and big businesses, even ordinary people are using this tool, due to the huge amount of information pertaining to specific subjects that’s proliferating on the web. Thus, it has become a tool that saves time for surfers on the web as well as a useful device for professionals. Here in short is how it’s done: identify a specific audience and provide them value by way of content that is only relevant to them. You will need to go through lots of content and dig out only the most interesting, trendy and relevant stuff for your audience. Advantages of Content Curation

Gives Audience Value: If the content you are curating is of high quality, it will provide value to your audience. This is particularly so when they find content after you have pointed it out to them.

Proves You are a Leader: You will prove yourself to be a leader when you demonstrate your ability to separate the valuable from the useless and show what great information sources you have. You will display thought leadership if you add your own valuable comments to the curated content. People like to follow leaders, subscribe to them and buy from them.

Helps Build Trust: Content curation helps build trust. Your audience will trust you when you provide them quality content. You become a trusted source, which is vital for sales promotion.

SEO Gets Better: The right kind of content curation helps SEO also. Search engines like new, unique content and it need not be your own. Penalty for duplicate happens only when such kind of content is found on your website. If readers appreciate the content and share it on the social media, your website will get traffic and backlinks.

Kinds of Content Curation

> Aggregation: The most common kind of content curation, aggregation means actively gathering content that’s most relevant to a topic and composing a single post from it.

Elevation: When [...]

PadGadget’s Sound Stage: iPad Music Magazine on Flipboard

Flipboard is good for a lot of things, the most important being that it is a great way to discover new content relating to things you like. Unlike RSS readers, Flipboard lets users curate and create content by making their own magazines to share with others. One such magazine is iPad Music .

This iPad music based content aggregate is curated by the website of the same name, iPadMusic , which regularly reviews apps, gadgets, and accessories that are related to creating music on the iPad.

Most of the content in the Flipboard magazine relates to recording and engineering. There are also plenty of articles relating to synthesizers, sequencers, and samplers. Read hands-on reviews of multi-effects processors and drum machines. Read how-to guides for digital recording, and synth programming. Read interviews with developers like Michael Tyson, creator of Audiobus.

If you are already a Flipboard member, just type “iPad Music” into the search bar. Don’t select the category in Flipboard (although that offers plenty of good reading material, too). Scroll down to the Magazines section and choose the first item on the list, titled “iPad Music” with the tag “iPad Music Apps, Music production on iPad.” You can also go directly to the link from here .

If you want to stay up to date on news and app reviews from iPadMusic, be sure to check out their blog . They also have some great tutorials , including basics for using AudioBus and a variety of Cubasis how-to guides. email print

Solve Your Content Woes with Curation

Solve Your Content Woes with Curation

Solve Your Content Woes with Curation Many bloggers are already finding it hard to keep up with the ever-growing amount of content available on the Web. Often, the idea well can simply run dry—especially if you spend a lot of time reading articles online. You may come to the conclusion that everything that could be said about a subject has already been said. But, many of your readers aren’t seeing the same articles you are and would benefit from the knowledge that those articles offer up. That’s where content curation comes in to play.

Here are a few ways other brands us content curation to their advantage:

Blog posts

It’s not hard to find bloggers who dedicate certain days of the month to curating content they believe their audiences will enjoy. We do it every Friday with our Inbound Wrap-Up , which shares the top 10 inbound marketing articles of the week. This is the most popular form of content curation; bloggers collect articles, add their own commentary and link to the original source for readers to find out more.

Apartment Therapy curates content daily around a particular trend. Its writers find the best examples of home decor and collect them in a single post to inspire their readers. Apartment Therapy does this so well that it’s become my go-to source for home DIY and organization inspiration.

Social media

Social media is more than a platform for brands to blast their own content all day long. This bad habit turns followers off and fails to use these platforms to their full potential. Curating content to share with your community builds credibility in your brand message that resonates with your audience.

One look at the Nom Nom Paleo Facebook Page, and it’s clear that sharing educational content with your audience is worthwhile. Michelle Tam is an award-winning Paleo blogger who has found success by engaging with her audience online. She has mastered the art of sharing articles and products on Facebook that her audience craves and enjoys.

Email Newsletters

Whether you love or hate email newsletters, there’s real value in the ability to reach your audience right where they are: their inboxes. If you’re trying to develop a successful email newsletter, consider content curation.

A brand that masters email newsletters is theSkimm . theSkimm is a daily email newsletter full of the top news that you need to know each day. Its team [...]

Zite has left the building : News app popular among lawyers acquired by Flipboard

Zite, which I’ve described as a Pandora for content, has been acquired by Flipboard.

Zite, which had previously been acquired by CNN, was popular among lawyers because of its ability to curate news and information on niche subjects. As opposed to having to subscribe to feeds from various sources and on key phrases on a reader such as Feedly, Zite curated the most influential content on a subject, for example bankruptcy.

The more a lawyer used Zite for sharing or by marking preferences, the “smarter” Zite got. You got more and more of what you liked.

For bloggers, Zite served as powerful listening tool to follow what leading bloggers and reporters were writing on a subject. By sharing on short form social media what you were reading and referencing in your blog what you reading, you networked for business development.

I really admired the guys at Zite and what they created. You can see why in their CTO Mike Klass’ ( @mikeklass ) post about the acquisition . Ali Davar and I founded a company in 2005 called Worio whose mission was help people find information they weren’t getting through friends, social media, or search. Our plan was to deploy sophisticated machine learning techniques to understand people and content to build a better search engine. A short six years later, we released a news app for the iPad called Zite. The specifics were different from what we imagined in 2005, but the vision remained intact: not to “filter” news, not to save people time skimming headlines, but to understand them well enough to find that one article from an obscure blogger about medieval knitting they didn’t know existed and would have never have otherwise found, but is exactly what they were looking for. Though it’s expected that Flipboard will incorporate technology from Zite, the Zite app is going to shutdown. From Klass: Our goal is to get the things that are great about Zite into Flipboard before shutting it down. We will also build a way for you to transition your data from Zite into Flipboard. Until then (for six months at a minimum), we will continue supporting Zite. Our users mean the world to us; after all, what Flipboard saw in us, you saw first. We hope you come with us and help us shape the future of news. Much of how we look at the world today is based on search. [...]

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