The Secret Getting More Out of Your Content-Mind Mapping Marketers are busy and tasked with creating and curating high-quality, impactful content frequently in order to reach their target audience. This can sometimes be overwhelming, but there is a solution. In a recent Content Marketing Institute article, we discovered a great approach to organizing the content curation and creation process: use a “mind mapping” strategy. Carlijn Postma, a Dutch author, speaker, and content marketing strategist, offers up five steps that will help you keep your team organized, think ahead, and save time. Postma states:
“I sometimes get asked whether readers are overwhelmed with all this content. And I’ll admit if you look at all the different types together it can seem that way. That’s why it’s so important to create a content map to manage the process of publishing the posts carefully, both across the various channels and over time.”
One of her tips? Plot your content map so you can brainstorm, using the map as a physical manifestation.
To find out what Postma’s five steps are, read the original article at the Content Marketing Institute, 5 Steps to Mind Map Your Content and Increase Its Reach .
And, for more information on content curation, download Opentopic’s white paper, What Every Content Marketer Needs to Know About Content Curation .
Opentopic makes it surprisingly simple for marketers to engage and acquire customers with a steady stream of meaningful content. Ready to get started? Our team is ready to help. Contact us to find out what Opentopic can do for you, or request a demo .