Content Curation News Archives

The Secret Getting More Out of Your Content-Mind Mapping Marketers are busy and tasked with creating and curating high-quality, impactful content frequently in order to reach their target audience. This can sometimes be overwhelming, but there is a solution. In a recent Content Marketing Institute article, we discovered a great approach to organizing the content curation and creation process: use a “mind mapping” strategy. Carlijn Postma, a Dutch author, speaker, and content marketing strategist, offers up five steps that will help you keep your team organized, think ahead, and save time. Postma states:

“I sometimes get asked whether readers are overwhelmed with all this content. And I’ll admit if you look at all the different types together it can seem that way. That’s why it’s so important to create a content map to manage the process of publishing the posts carefully, both across the various channels and over time.”

One of her tips? Plot your content map so you can brainstorm, using the map as a physical manifestation.

To find out what Postma’s five steps are, read the original article at the Content Marketing Institute, 5 Steps to Mind Map Your Content and Increase Its Reach .

And, for more information on content curation, download Opentopic’s white paper, What Every Content Marketer Needs to Know About Content Curation .

Opentopic makes it surprisingly simple for marketers to engage and acquire customers with a steady stream of meaningful content. Ready to get started? Our team is ready to help. Contact us to find out what Opentopic can do for you, or request a demo .

Exploring News Curation Through Storify

As a new user to Storify, I was unsure of what to expect at first. Without the requirement to explore news curation as part of my degree, the layout of the site could have scared me away originally, had it not been compulsory for me to carry on. However, through some basic guidance of Storify and a good deal of trial and error, I found myself able to navigate the system and produce some stories of my own.

Unlike any platform I have worked with before, I knew news curation required perhaps more thought than other platforms I’d used for journalism, such as microblogging on Twitter. The act of content curation involved me not only finding the information I needed to create a Storify, but also arranging the material to form a coherent structure to my narratives. This could be tricky at times due to the wealth of information available online that needed filtering to determine the relevance to my stories.

Nonetheless, as a result of the time I spent using Storify, I feel I have gained a deeper understanding into the many ways news can be conveyed online. It’s easy for me to turn to more conventional styles of journalism in order to find what I am looking for but, now I am aware of Storify’s existence, I will be returning to it more often.

Unlike microblogging, Storify allows the creator to present as much information as they require to communicate the story at hand. Users have near-limitless access to sources they can draw on online and, once you understand the programme, you can produce some sophisticated work.

But, like all news curation, it is important to note copyright and the inability to use some people’s work. However, in spite of this, there is such an abundance of sources freely available online it is likely you can find similar material on another site.

It is apparent that Storify is a popular curation tool. This can be recognised through statistics generated by Quantcast estimating the amount of Storify users per month in the USA. As up to date results, we can see that in the last 7 months, August saw the biggest increase in user activity. Up 13%, the platform reached an impressive 1, 697, 660 users. It is unclear why the graph shows a decrease succeeding August, but further statistics will determine the popularity of Storify. Overall, I found the biggest challenge to […]

<img alt="" src="http://www.networkempirenews.com/images/2013-07-01_1648.png" width="618" height="491"/> http://briangelliott.com/cspcreate The video shows how to create a post page using the Covert Social Press content curation theme.

Covert Social Press is a content curation theme that pulls feed from RSS, blogs, YouTube and News to help you build a high authority, niche specific website.

Content curation sites are becoming more important as more sites are added to the internet daily. Google loves these sites that have content added regularly, as long as the content is from high authority sources.

Covert Social Press gives the option of sending persons directly to the source or to create a post on the CSP (Covert Social Press) site before sending visitors to the source.

This video shows how to create a post on the CSP site before sending them to the source.

Covert Social Press Theme: http://briangelliott.com/covert-social-press

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Effective Content Curation Of all Digital Marketing Trends, Content Curation is becoming the most popular. People collect, organize and share quality content to strategically build up a strong fan following. This, especially, is popular with platforms like Facebook, Twitter, Pinterest and the unending list of social media podium.

But, as much as it is easy to comprehend the concept, executing it is equally difficult. The strategy needs patience and perseverance, consistency and commitment. You cannot just tweet today and not show up on Twitter for a month. Nor can you just pop up on Facebook out of the blue, share something and expect people to hit the ‘like’ button immediately.

Popularity doesn’t happen overnight. You have to earn it, more specifically, with a large audience that, in turn, would grow with TIME – the biggest and the most valuable resource you can ever dedicate to curating content. Here are some questions for you to ponder upon before curating any content:

Which kind of audience are you curating the content for?
In other words, it’s about identifying the kind of audience you want as your fan following. What context do you want people to know you in? What is your ultimate business goal? Which people do you think would be most interested in the content you share? Which genre of content do you think would be truly useful to your audience? Having clear answers to all these is very, very important.

Will you be able to stay focused and consistent forever?
Curate content regularly and very often. This will help you maintain a steady visibility always. But, this is easier said than done. Many great minds go out of focus only because of the lack of content curation consistency.

Should you care for the newbies?
The other challenge is to retain the standard that you originally had started off with. Most of the times, after a certain fan base is built up, content curators tend to forget to connect with beginners, focusing only on content that may not make any sense to them. For instance, if a person is new to Digital Marketing , he’ll want to know what it is all about and how to begin with it, rather than some technical analysis of recent trends.

What if you go off-topic someday?
So, if you are discussing Digital Marketing, you must do it with all heart. You […]

With the many levels of content generation in today’s world of marketing online, content curation is a must, to find and share the content that makes your readers stop and read. Industry-peers, hot how-to pieces, all the content that’s popular around you – re-sharing or posting with a sentence on your own thoughts will make your social media profiles strong.

Creating original content on a daily basis can be tiresome, and using content curation can keep your fresh content efforts flowing. With an overwhelming amount of content being published on a daily basis, manually finding the best content on the web can be a full-time job in itself. After you find the content, then there’s the hurdle of finding exactly where to share it. With a variety of powerful content curating tools available, curating and sharing content will be as easy as a push of a button.

Content Curation Tools Escalate Efficiency

Having effective content curation tools and sources on hand is beneficial for many reasons. For one, it helps make your routine much more efficient. Instead of searching the Internet for hours on end for the best content to share with your audience, there are several tools that will help get the job done much faster than manual labor. This isn’t to say that you should always allow an algorithm to decide what’s best for your marketing goals; actually reading through the suggested content is required.

In order to help you streamline your curation efforts, we’ve looked at the top tools out there and given you a real guide that presents their pros, cons, and pricing structure. Use these to enhance the way you curate, share and organize your content.

17 Content Curation Tools of the Trade

1. Symbaloo is an easy-to-use social bookmarking interface that is meant to be set as your personal homepage. You can organize your favorite places on the web into a collection of visual icons right at your fingertips. Your favorite bookmarks are turned into tiles, and you can click your way to the newest content. This is a good application if you already have an idea of where all of the best content is published.

Cost: Free

2. Scoop.it allows you to discover the web’s best content by linking to other content curators. You can add your own insight on content through the interface, and easily share your findings and commentary […]

Content Curation – Avengers: Age of Ultron

For my content curation I chose to focus on Marvels new and upcoming movie Avengers: Age of Ultron. I chose this topic because I love everything superhero themed. At first I wanted to do all superhero movies that would be released; but I found that too broad so I narrowed it down to the second Avengers movie. With all the other superhero movies coming out I am as equally excited for all of them but for this project I will just focus on Avengers: Age of Ultron.

For the aggregation process I used Storify.com. I gathered any information on the Avengers that I could find; this would include websites, Twitter pages/tweets, pictures, YouTube videos, and even news articles. Although at times Storify would not be able to locate my webpages it would eventually find it after a few times of entering it in. In my aggregation process you would notice that I have more videos then websites, and this is because the trailers and teaser trailers are important to building up the anticipation for the film. I also created a list on Twitter of Twitter users and organizations that provides insight on my theme, making lists on Twitter wasn’t as hard as I thought it was going to be.

Click the link below to view my aggregation process.

Aggregation Process

Click the link below to view my Twitter list.

Twitter List

For my distillation process I used the website Scoop.it. Although I am not fond of Scoop.it it was still pretty easy to use and understand. For the distillation process I looked through all the websites, YouTube videos, Twitter pages/Tweets, and news articles and found the ones that I found that meant the most and are the most accurate.

Click the link below to view my distillation process.

Distillation Process

For my additional skill I chose to do chronology. For the chronology process I used Storify.com. Since Storify enables us to move all our information around even once placed down it was quite easy to use. For this I began putting all my information in from when Avengers: Age of Ultron was first told to be released and in order from old to new I found all the information that went in between.

Click the link below to view my chronology process. Chronology Process Social media was very helpful through out this whole process. For example while I did my distillation process each […]

Content curation on WordPress: how to do it right.

Content Curation on WordPress – how to do it right – compared benefits of the various solutions One of the main ways to to leverage content curation for business is to add curated content to your website or blog. By selecting the most interesting content for your target audience and adding some context to it, you will naturally show your expertise to your visitors – a good objective in itself. But, if you do it right, you should also enjoy the following benefits: Audience engagement as readers can now discover more interesting content than just your own stories or product news: loyal visitors will stay longer, hopping between related curated pieces, and have reasons for coming back or even subscribe to receive your email newsletters .

SEO as your Website now contains more quality content on your niche topic which can be indexed by Google. Not only will that content be well targeted and relevant but it will also be organized and contextualized which is what Google is looking for (more on seo benefits of content curation here ).

Social Traffic  as your readers can share content they like while directing traffic to your site (more on why you should use a content hub for your social media publishing here ).

Conversions as readers of your curated content are not just clicking on links in your tweets or Facebook posts to end up on third-party websites, but are instead being directed to your own website that now acts as a content hub. You can incorporate call-to-actions in your hub to either contact you, subscribe to your newsletter or request a demo of your product (more on how to use content curation for inbound marketing and lead generation here ).

So how do you integrate curated content to WordPress in the right way, to reach these objectives?

Not all integrations are created equal, and some integrations will not deliver the above benefits in an optimal way. Here are the pros and cons of key integration options that you should be aware of:

> 1. Embed a sidebar widget

A quick and easy way to add curated content to WordPress is to add an RSS-widget to the sidebar of your blog. Simply adding the RSS feed of your curated stream to the WordPress RSS widget will do the trick: Of course the basic RSS widget of WordPress is […]

By Stephanie Frasco – Content Marketing – 0 Comments   Content Curation vs Creation – Which is best for your business Content is what makes the social media and marketing world go round. Don’t be fooled either,  content has always been the master of marketing. But today, in a world where we share more than ever and access information faster than ever you need a good content strategy to stick out socially. It comes down to two things – Content Curation & Content Creation. Why You Need A Content Strategy

There are tons of reasons that you need a good content strategy. Here are the 4 most important.
To Get Found Socially
To Communicate Your Value
To Engage Your Customers
To Increase Your Search Engine Rankings What Makes A Good Content Strategy

So what is a good content strategy? It depends on who you talk to. Some might argue that a good content strategy starts with curation. Others might tell you that it’s all about creation. I’m going to tell you that it’s a mixture of both that will have the greatest benefit for your business. Content Creation

If you read our blog, you’ll know that I’m 100% about creating your own content on your site. In fact, I really believe that the best way to increase your online clout is through a regularly updated blog. I’ve seen it first hand. Blogging is the best way to help you grow your following, grow your traffic, increase your leads and make more sales. Obviously this is the cycle we all need as business owners to stay in business.

Content creation gives you a ton of authority. In fact, it can make you an authority in your industry. So, not only does it allows you to make a name for yourself it also gets people sharing and linking back to your website. Your audience and your customers are going to respond to content that works for them. So it won’t only be blog posts. It can also include webinars, podcasts, videos, Vines, contests, photos, images, text cards, slideshares, ebooks, white papers, etc. The list goes on and on. And from a business standpoint, you’ll know what works best for you. I’d say focus on about 5 types of content that you are really good at and keep producing. Content Curation

Content curation on the other spectrum is the act of sharing other’s […]

Why Use CurationSoft 3.0?

Discover, Review and Curate Content from Google Blogs, News and Books, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, ANY RSS Feed You Want and Much More.

Content curation is the process of sharing information on topics that people do a lot of searching for. It is about giving people a concise information, that you’ve carefully researched and organized into a blog post with your own commentary added. 1. Short Introduction to Content Curation

2. How Does CurationSoft 3.0 Work How Does CurationSoft Work CurationSoft works on just about any platform including:

Better Rankings

CurationSoft builds back links and increases your search engine rankings. Because you are creating topic-based posts Google is more likely to consider your content more relevant and rank it higher. Build Your Own Castle

CurationSoft is the first desktop based curation software that posts to your site. A quick look at nearly all of our competitors and you’ll find that they are having you "build their castle". Meaning, the content you post is stored on their site and benefits them and not you. Works Anywhere

You can "Drag and Drop" content from CurationSoft into any HTML text editor. Because of this, the software can be used on any platform, remote blogs, static & dynamic HTML pages and even forums that accept HTML. The options are endless. Easy to Use and Fast

By design, CurationSoft is simple to use. Search by keyword, choose your content, drag and drop, add your commentary and post. Results are generated lightning fast and you’ll find it’s actually fun to use CurationSoft. Stop dreading everyday sharing and posting. Generate Backlinks

Each time you link to a blog in CurationSoft it generates a pingback. If the blog you are linking to accepts pingbacks, then you will receive a link from that blog. No more begging for back links or tedious commenting, just link to their site when they have an informative post. Multiple Sources

Use CurationSoft to search blogs, Twitter, YouTube, Google News and Flickr for fantastic content your readers will love. CurationSoft covers all the buzz in your market. More sources like Wikipedia, Facebook and more are in development. No Copyright Issues

All the content CurationSoft returns is safe to use. Photos have the proper license, blog posts are sourced and linked to, YouTube videos are embedded which is compliant with their terms of service. We respect copyrights […]

How to Scale Your Content Across Regions – Lessons from “Global Content Marketing” Much has been written on content marketing.

However, there’s not a lot of information for marketers who need to scale their content across regions.

Pam Didner’s new book, “Global Content Marketing,” fills this gap.

The book defines global content marketing as “the process of developing and sharing relevant, valuable and engaging content with target audiences across countries with the goal of acquiring new customers or increasing business from existing customers globally”.

Related Resources from B2C
» Free Webcast: How to Create Killer Email Conversion Copy

The book outlines the four P’s for global content marketing – plan, produce, promote and perfect. These four P’s serve as a guide to help you do everything from creating a content marketing strategy to optimizing your content for better results.

Here are five tips from the book that will help you produce successful content for all your global audiences: 1. Focus on your website.

Since your website is your hub, it contains all your key content. For this reason, you should focus on auditing your website’s content over your paid media, social and third-party content. “It may be important to know what content has been promoted or syndicated on other sites, but it’s hard to gather content lists from external third-party sites,” says Didner. “It’s even harder to get content performance from these external sites.” 2. Map your content to key personas.

Didner recommends creating global personas and deciding which ones to target. Mapping your content to specific personas will keep your global content production teams on track and help them see what’s coming. You can also map your content to specific products. However, it’s more important to help your key personas than discuss your products. 3. How you format your content is irrelevant to the purchase journey.

Some marketers align their content formats with each stage of the sales cycle. For example, they only produce white papers for leads who are in the awareness stage. However, Didner states, “The way to map content to the purchase cycle is to ensure you deliver the appropriate information to your target customers at each stage, not by content format or type.” Therefore, a customer in the evaluation stage will view a white paper if it is relevant. 4. Your word choices matter.
The words you use have the power to motivate your target […]

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