Scaling Content Curation with the B2B ContentEngine A very interesting piece by ERIN GRIFFITH entitled, “ This Curation Trend has One Big Problem: Scale “. Now, what does this have to do with B2B content marketing or curation for B2B marketing? That is a good question. Algorithm Curation Fail to Scale What really interested me in the article was the title and the problem with scaling curation. Of course the B2B ContentEngine is all about helping marketers and marketing agencies scale their curation marketing efforts — though leadership, social sharing, SEO content, driving traffic, etc. It turns out the blog post was more of an art focused article, but it kept my attention nonetheless as curation was its theme. The focus is on algorithmic content curation and how this usually seems to fail. I agree algorithmic curation is doomed to fail at anything other than the lowest common denominator. Even though our B2B ContentEngine has AI back-end technology that analyzes content, we refrained from using this for finding similar content, which is not that hard — and yes our competitors do do this. You can certainly do this and there are some good similarity algorithms out there, but the real value of curation is in new but related content. That is what gives you as a curator value and why your followers, customers, and prospect will look towards your content over any algorithmic curated content. Granted if your goal is to scrap every article about the latest pop sensation automation will do just fine. Scale Curation with Humans in the Loop But if you want to show leadership, provide value to leads and prospects and drive quality focused web traffic then you need both a curation and research tool like the B2B ContentEngine . As B2B content marketers focusing on your niche and your customer’s constantly evolving problems is where you will win the day! Erin explained where algorithmic curated business models often fail and why there is a need for human in the loop curation professionals. Curation continues to gain momentum in the tech world. I’ve seen startup after startup assess their algorithmic recommendation engines and conclude that a human touch just works better. While Amazon, with its robust recommendation engine, still peddles suggestions based on past purchases and searches, other smaller companies have found that it takes a human to know what other humans find interesting. Take Songza : the company tried user-generated playlists and Pandora-style algorithm-built playlists. But its [...]
Archive for March, 2013
Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008 . Pinterest continues to experience massive growth, with Wanelo nipping at its heels. Social media users have gotten smarter when it comes to sharing; many are no longer posting Facebook statuses about what they ate and are instead using social networks to share their passions, ideas, and content they love. Social Media Content Value For Brands The value of content for brands has been slow and time-coming, but businesses are beginning to realize it’s not the fact that you are on social media that counts; it’s what you are publishing. The old-time image of a CEO coming out of his office and proclaiming, “Well, we better get on Twitter,” is transforming into “We now have hundreds of thousands of followers, let’s start showing them some great content.” Social networks like Pinterest have made it relatively easy to share content in an attractive way through images. Because technology is making it possible to access the entire Internet anywhere a person goes, thanks to rampant wifi and cell-tower access, users are actually getting better at and more accustomed to consuming a large amount of content on a consistent basis. Most people are no longer interested in just following their high school classmates on Twitter or Facebook. They now want to know what value there is in what they have to say. It was nice to be able to know that your former 8th grade best friend just had her second child, but reading about 500 different former friends in your newsfeed is overwhelming. So, people are searching for something different. Hence, custom curated content targeted toward specific individuals and their interests has gained a lot of traction. Content Curation Platforms The folks over at Medium (who formally were involved with Blogger and Twitter) have the right idea. They wanted to leverage great content on a central platform that could get more exposure than blogs that aren’t as popular. Great content can exist in all corners of the Internet, and bringing it to the foreground via content-sharing and curation platforms makes it easier to find. Content aggregators continue to help users “cut through the noise on social media,” as Storify and Scoop.it promise. They allow users to share their passions through filtering the best content about a certain topic. Users can [...]
In the first of this two part post, we talked about content curation strategies. Content curation is applicable to three interrelated content marketing goals: driving targeted website traffic; generating thought or brand leadership; and nurturing leads. To drive traffic, you can curate to your blog , an industry news or niche topic site which links to your website and social media sharing. To generate thought and brand leadership, you produce both original content and add your expert commentary to curated industry news and blog posts. Then post these curated excerpts on your company blog and share via social media. Also, sharing other peoples high quality content that you curate via social media and an industry niche site promotes your brand. Curated content is also great for nurturing lead in both an email newsletter of sharing via social media. Curation Strategy Overview Content Curated Industry Site Sometimes called microsites, industry news portals, or topic sites, curated industry niche websites are a great way to drive traffic and brand and thought leadership. This is the ultimate in sharing with and organizing for your audience all the benefits of curation we discussed earlier. Own Your Niche! Becoming a resource for your profession or industry niche makes you the go-to resource when your services or product is needed. Customers and leads are the goals of your B2B content marketing. Hosting your curated content on an industry topic site will increase the authority of your company website as you will link to it as the sponsor and, of course, include your own original content. The curated site will have increasing authority and so will your own site. You will enlarge your SEO footprint faster than your competitors’. Content Curated Newsletters I hope, as part of your content-marketing strategy, you have both a reason and mechanism to capture email addresses. It is also a good idea to have the emails of your customers. For both leads and customers, newsletters are a great way to maintain relevance and be top-of-mind with them. Lead nurturing Industry news Best of the week posts and newsletters. Social Media Sharing Social media, by its nature, tends to be very time sensitive. Therefore, sharing is often a key to rising above the noise and having your content shared. When done correctly, sharing on social networks will not only create awareness but also drive traffic to your website. Here are some social media stats [...]
You might be wondering what content curation and content aggregation actually are. In today’s post, we’re going to explain how you can use these two powerful marketing tactics to improve your social media campaign. Best of all, once you know how to do them, they’ll add lots of great content to your pages. Courtesy of thetickershow.com Content Curation 101 Content curators scour the internet for valuable content, which they then share with their social communities. If you’re going to become a content curation pro, you’ll need to learn how to source the right content, and how to present this content to your fans in new and exciting ways. When you curate content for your social sites, it adds a new dimension to your pages. Content curation begins with sourcing. To find the best content online you need to be a part of many different social communities. Subscribe to blog feeds, and Twitter feeds that provide great content. Use bookmarking tools like StumbleUpon to discover unique, rare content on the net. Finally, you should set up some Google Alerts to keep track of certain niche topics. Once you’ve gathered your fresh content, and deemed it worthy to republish on your social sites, the next step is ‘the attention grabber.’ Read the post thoroughly and create short updates that introduce the content to your community. Say something interesting and create a really great headline for each post. Never publish content without your own input or insight! Content Aggregation 101 Content aggregation can be confusing, because there are two forms of it. The first is the aggregation of content, which simply means syndicating someone else’s content that you found from their feed. The second is creating and publishing content that you’ve written yourself, then aggregating it. You can see how people get content curation and content aggregation mixed up! The difference between the first form of content aggregation and content curation is this: aggregation is automated and collects info based on keywords. Curation on the other hand is basically manual. In our opinion, content curation is the most valuable of the two. Automated posts have their place, but it’s not really in a strong social curation strategy. You should be complimenting your own content, with the best sundry content you can find, manually, on the internet. It’s harder than it sounds. Anyone can grab the same old authority articles and use them. [...]
The popular free content-aggregation app Flipboard is about to get even more popular. On Wednesday, Flipboard 2.0 was released for iPhones and iPads , and its coolest new feature is the ability to create and publish your own Flipboard “magazines.” (The feature isn’t available yet for Flipboard’s Android app .) As always, Flipboard pulls together the latest content from online publishers, including USA Today, The New York Times and The Huffington Post, along with information from your own social media streams. The content is presented in a magazine-like interface, with virtual pages you flip through. You can subscribe to specific topics, such as Travel and Sports, and Flipboard serves up the latest relevant articles for your perusal. In the past Flipboard was a content-consumption app with social sharing features. Now, with version 2.0, you can become a publisher, too. As you flip through content in the app, click the “+” button to add an article to a new or existing magazine that you curate. Other Flipboard users can subscribe to your magazine, and it becomes part of their curated Flipboard content. You can also share your magazine to connected social networks. Why would you want to become an active Flipboard content curator? One possible reason: Bloggers and writers can create a portfolio of their own content, as I did with some recent CIO.com blog posts , to share. (See below screen shot.) You could also create a magazine dedicated to articles you want to read later. (Flipboard’s integration with Instapaper and other such apps lets you do that, too.) Flipboard also released a new browser bookmarklet that lets you easily add website content you found outside of Flipboard to your magazines. The Flipboard blog lists several other enhancements in version 2.0 that are worth checking out. I’ve always enjoyed Flipboard, though I only used it intermittently. The ability to become a magazine publisher could very well turn me into a Flipboard habitué.
Friday Wrap #44: Rise of sponsored content, CEOs lose faith in marketers, Flipboard’s curation tool | Content | Blog
2013-03-29 Posted on March 29, 2013 7:13 am by Shel Holtz | Content | Brands | Business | Content Curation | Facebook | Marketing | Media | Social Media The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the final items for the Wrap from LinksFromShel.tumblr.com , where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary. Google wants to keep sponsored content out of Google News Back in 2010, Silicon Valley Watcher’s Tom Foremski declared that every company is a media company. But it has been only in the last six months or so that agencies have jumped on the bandwagon, fueled by the rise of sponsored content, a move by revenue-starved media companies to inject marketing material directly into editorial streams for a fee. Edelman has named Steve Rubel to a new position, chief content strategist. (I’ll post a podcast interview with Steve to the For Immediate Release site next week.) Weber Shandwick has launched a content marketing unit (story below). All of which is creating fears that content appearing on media sites can’t be trusted to be real, genuine news. So fearful is Google of the pollution of news with marketing content that it has warned publishers to “keep such content out of Google News,” writes Danny Sullivan in Search Engine Land . From the Google News blog: “If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend that you separate non-news content on a different host or directory, block it from being crawled with robots.txt, or create a Google News Sitemap for your news articles only. Otherwise, if we learn of promotional content mixed with news content, we may exclude your entire publication from Google News.” Is Twitter a PR tool? Martin Sorrell, CEO of WPP Group (the umbrella company that counts 332 companies in its fold, including Hill & Knowlton, Ogilvy Group, Burson-Marstellar, JWT and Young & Rubicam), raised a stir when he [...]
See on Scoop.it – Social Media et Community Management In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of “Content Rules”, it will show you how to mix original content and curated content to get results. In this ebook you’ll learn: – How to re-purpose old content; – Front-end marketing tactics; – How to develop short and long form content; – and how to keep your Content Beast well fed! Here is a short excerpt as summary that caught my attention: “6 tips for smart and effective content curation: 1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that. 2) Vary your sources. Exposure to a broad variety of voices, ideas, and information is one of the key values of a strong curation strategy. 3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience. 4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you. 5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts. 6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context.” Very informative. Fill out the form here and download free your copy of ebook: http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/ See on curata.com Posted il y a 45 minutes
Monica Romeri Posts Profile Comments Follow Content marketing has revolutionized the way marketers, companies and organizations of all types generate interest, reach their audiences and convert prospects. Successful content creation now calls for more than traditional SEO tactics and a focus on run-of-the-mill industry topics. The quality and social capital of content has taken on paramount importance. To attain a high-traffic website and booming business operations, you need to produce unique, cutting-edge, captivating and yet still highly relevant content. Substance matters. While high-impact, exciting topics may boost your visibility initially, information-rich content jam-packed with deep industry insight will win you long-time blog subscribers and frequent website visitors. The goal of high rates of social content curation—social sharing—is becoming increasingly significant to SEO. Each time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it gets a social stamp of approval—amplifying its reach and your opportunities for higher rates of traffic and lead generation and enhanced SEO. Once you produce truly dynamic content, your online social status will rise—boosting the industry influence of your company and yourself as a high-quality content creator. Where does dynamic yet relevant content spring from? Inspired thought and thorough and continual industry research are great places to start. Too many business websites publish content on the same tired topics over and over—influencing many others, including career content writers, to do likewise. It is an unproductive cycle lacking any real inspiration or innovative thinking. Think outside the box; let other disciplines inspire your content creation. Whether you are a film buff, an avid reader of literature, an art history aficionado or a die-hard sports fan, let your interests guide you. Infuse your industry content with outside influences that move you. The difference in your content could be quite remarkable. Imagine always being excited to write instead of just drudgingly fulfilling a weekly blogging quota. When people really enjoy their work, it is evident. Bring fresh ideas and a unique perspective to the content table, and your industry will take notice. Ramping up the engagement quotient of your content could greatly increase your reach, website traffic and lead generation and conversion. Although inspired topics will help keep your content marketing fresh and more entertaining, there are no shortcuts to creating top-notch industry content, which gets referred to as thought leadership. Top-notch content creation requires deep insight about best practices and industry trends as [...]
Instant Content Curator Pro – Best Software for Content Curation Article, Image, and Youtube complete with SEO onpage Integration Instant Content Curator Pro is best tool quickly and easily adds curated media content to a website in order to attract visitors. It curates articles as well as google feeds and it is completely safe to use. In addition, this content generating software is fully compliant with the well-known Panda and Penguin updates from Google. Instant Content Curator Pro is an all-in-one multi-blog Content Command and Control Center for super fast Google Love Attracting content. Instant Content Curator Pro is best content, image, and youtube curation software. Here’s How You Can Make Content Curation Simple, Fast And Profitable With The Most Easy To Use, 100% Foolproof Software On The Market That Replaces 99% Of The Mind-Numbing, Boring And Repetitive Tasks With Just A Few Clicks Of Your Mouse Instant Content Curator Pro Features : Easily and quickly add and curate Google feeds article into blog posts Search and add Youtube Videos at the push of a button Search and add images from all over the web (100% legally pass copyright) Instantly search and add curated ezine articles The software lets you manage multiple blogs from one location You can easily find related articles by tapping into RSS feeds The curated articles can be inserted with just one click Insert the images and videos you find into your post with one click Format your post for SEO with the click of your mouse Your posts are easily formated so that the search engines are attracted Watch the VIDEO DEMO Here : Instant Content Curator Pro – Best Content Curation Software for Article, Image, and Youtube complete with SEO onpage Integration Instant Content Curator Pro Curated web sites are like magnets for traffic. One excellent example is the Huffington Post which was started in 2005 AOL bought the site in 2011 for 315 million dollars. And all with curated content. Instant Content Curator Pro software aims to provide quality content with the least effort from the site owner. By adding fresh and quality content to a website on a regular basis, the ranking of that particular website will significantly improve. The software is up to date with the latest SEO changes and it can add YouTube videos, and ezine articles that were previously curated as well as a variety of images from [...]
Just a reminder of what’s Content Curation: Content Curation is the process to discover, grab and organize digital content for a specific niche or matter. The difference between content curation and content aggregation is that it involves human processes in order to filter and present relevant content. In order to make great work with content curation you need the right content curation arsenal. We have selected the best online content curation tools we use to organize all information. Here is our favorite list of content curation tools: 1. Scoop.it : Easily express your passion with a gorgeous magazine. And be heard! 2. Bottlenose : the Now Engine – a new way to see what’s happening now around any interest and keep up with it over time. 3. Curata : Easily find the content you are looking for, organize, and share it out to the channels you choose for your business. 4. Flipboard : See everything on Flipboard, all your news and life’s great moments in one place. 4. Storify : Storify helps its users tell stories by curating social media. 5. Pearltrees : is your digital library. It lets you collect, organize and share everything you like. 6. Pinterest : A content sharing service that allows members to “pin” images, videos and other objects to their pinboard. 7. Netvibes : Everything that matters to you, all in one dashboard. 8. Addictomatic : instantly create a custom page with the latest buzz on any topic. And the new awesome ones: 9. Spundge : Collaboratively curate the web and create relevant, influential content. 10. Veeoz : helps you to get a quick overview, understand and draw valuable insights from the views/opinions expressed by hundreds of millions of users on different social media platforms.