You might be wondering what content curation and content aggregation actually are. In today’s post, we’re going to explain how you can use these two powerful marketing tactics to improve your social media campaign. Best of all, once you know how to do them, they’ll add lots of great content to your pages. Courtesy of thetickershow.com Content Curation 101 Content curators scour the internet for valuable content, which they then share with their social communities. If you’re going to become a content curation pro, you’ll need to learn how to source the right content, and how to present this content to your fans in new and exciting ways. When you curate content for your social sites, it adds a new dimension to your pages. Content curation begins with sourcing. To find the best content online you need to be a part of many different social communities. Subscribe to blog feeds, and Twitter feeds that provide great content. Use bookmarking tools like StumbleUpon to discover unique, rare content on the net. Finally, you should set up some Google Alerts to keep track of certain niche topics. Once you’ve gathered your fresh content, and deemed it worthy to republish on your social sites, the next step is ‘the attention grabber.’ Read the post thoroughly and create short updates that introduce the content to your community. Say something interesting and create a really great headline for each post. Never publish content without your own input or insight! Content Aggregation 101 Content aggregation can be confusing, because there are two forms of it. The first is the aggregation of content, which simply means syndicating someone else’s content that you found from their feed. The second is creating and publishing content that you’ve written yourself, then aggregating it. You can see how people get content curation and content aggregation mixed up! The difference between the first form of content aggregation and content curation is this: aggregation is automated and collects info based on keywords. Curation on the other hand is basically manual. In our opinion, content curation is the most valuable of the two. Automated posts have their place, but it’s not really in a strong social curation strategy. You should be complimenting your own content, with the best sundry content you can find, manually, on the internet. It’s harder than it sounds. Anyone can grab the same old authority articles and use them. [...]
Archive for March, 2013
The popular free content-aggregation app Flipboard is about to get even more popular. On Wednesday, Flipboard 2.0 was released for iPhones and iPads , and its coolest new feature is the ability to create and publish your own Flipboard “magazines.” (The feature isn’t available yet for Flipboard’s Android app .) As always, Flipboard pulls together the latest content from online publishers, including USA Today, The New York Times and The Huffington Post, along with information from your own social media streams. The content is presented in a magazine-like interface, with virtual pages you flip through. You can subscribe to specific topics, such as Travel and Sports, and Flipboard serves up the latest relevant articles for your perusal. In the past Flipboard was a content-consumption app with social sharing features. Now, with version 2.0, you can become a publisher, too. As you flip through content in the app, click the “+” button to add an article to a new or existing magazine that you curate. Other Flipboard users can subscribe to your magazine, and it becomes part of their curated Flipboard content. You can also share your magazine to connected social networks. Why would you want to become an active Flipboard content curator? One possible reason: Bloggers and writers can create a portfolio of their own content, as I did with some recent CIO.com blog posts , to share. (See below screen shot.) You could also create a magazine dedicated to articles you want to read later. (Flipboard’s integration with Instapaper and other such apps lets you do that, too.) Flipboard also released a new browser bookmarklet that lets you easily add website content you found outside of Flipboard to your magazines. The Flipboard blog lists several other enhancements in version 2.0 that are worth checking out. I’ve always enjoyed Flipboard, though I only used it intermittently. The ability to become a magazine publisher could very well turn me into a Flipboard habitué.
Friday Wrap #44: Rise of sponsored content, CEOs lose faith in marketers, Flipboard’s curation tool | Content | Blog
2013-03-29 Posted on March 29, 2013 7:13 am by Shel Holtz | Content | Brands | Business | Content Curation | Facebook | Marketing | Media | Social Media The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the final items for the Wrap from LinksFromShel.tumblr.com , where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary. Google wants to keep sponsored content out of Google News Back in 2010, Silicon Valley Watcher’s Tom Foremski declared that every company is a media company. But it has been only in the last six months or so that agencies have jumped on the bandwagon, fueled by the rise of sponsored content, a move by revenue-starved media companies to inject marketing material directly into editorial streams for a fee. Edelman has named Steve Rubel to a new position, chief content strategist. (I’ll post a podcast interview with Steve to the For Immediate Release site next week.) Weber Shandwick has launched a content marketing unit (story below). All of which is creating fears that content appearing on media sites can’t be trusted to be real, genuine news. So fearful is Google of the pollution of news with marketing content that it has warned publishers to “keep such content out of Google News,” writes Danny Sullivan in Search Engine Land . From the Google News blog: “If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend that you separate non-news content on a different host or directory, block it from being crawled with robots.txt, or create a Google News Sitemap for your news articles only. Otherwise, if we learn of promotional content mixed with news content, we may exclude your entire publication from Google News.” Is Twitter a PR tool? Martin Sorrell, CEO of WPP Group (the umbrella company that counts 332 companies in its fold, including Hill & Knowlton, Ogilvy Group, Burson-Marstellar, JWT and Young & Rubicam), raised a stir when he [...]
See on Scoop.it – Social Media et Community Management In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of “Content Rules”, it will show you how to mix original content and curated content to get results. In this ebook you’ll learn: – How to re-purpose old content; – Front-end marketing tactics; – How to develop short and long form content; – and how to keep your Content Beast well fed! Here is a short excerpt as summary that caught my attention: “6 tips for smart and effective content curation: 1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that. 2) Vary your sources. Exposure to a broad variety of voices, ideas, and information is one of the key values of a strong curation strategy. 3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience. 4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you. 5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts. 6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context.” Very informative. Fill out the form here and download free your copy of ebook: http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/ See on curata.com Posted il y a 45 minutes
Monica Romeri Posts Profile Comments Follow Content marketing has revolutionized the way marketers, companies and organizations of all types generate interest, reach their audiences and convert prospects. Successful content creation now calls for more than traditional SEO tactics and a focus on run-of-the-mill industry topics. The quality and social capital of content has taken on paramount importance. To attain a high-traffic website and booming business operations, you need to produce unique, cutting-edge, captivating and yet still highly relevant content. Substance matters. While high-impact, exciting topics may boost your visibility initially, information-rich content jam-packed with deep industry insight will win you long-time blog subscribers and frequent website visitors. The goal of high rates of social content curation—social sharing—is becoming increasingly significant to SEO. Each time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it gets a social stamp of approval—amplifying its reach and your opportunities for higher rates of traffic and lead generation and enhanced SEO. Once you produce truly dynamic content, your online social status will rise—boosting the industry influence of your company and yourself as a high-quality content creator. Where does dynamic yet relevant content spring from? Inspired thought and thorough and continual industry research are great places to start. Too many business websites publish content on the same tired topics over and over—influencing many others, including career content writers, to do likewise. It is an unproductive cycle lacking any real inspiration or innovative thinking. Think outside the box; let other disciplines inspire your content creation. Whether you are a film buff, an avid reader of literature, an art history aficionado or a die-hard sports fan, let your interests guide you. Infuse your industry content with outside influences that move you. The difference in your content could be quite remarkable. Imagine always being excited to write instead of just drudgingly fulfilling a weekly blogging quota. When people really enjoy their work, it is evident. Bring fresh ideas and a unique perspective to the content table, and your industry will take notice. Ramping up the engagement quotient of your content could greatly increase your reach, website traffic and lead generation and conversion. Although inspired topics will help keep your content marketing fresh and more entertaining, there are no shortcuts to creating top-notch industry content, which gets referred to as thought leadership. Top-notch content creation requires deep insight about best practices and industry trends as [...]
Monthly web traffic growth 464% over 4 months The Return on Investment (ROI) for content marketing is measured with Key Performance Indicators (KPI) such brand awareness, website traffic, lead generation and financial performance. In this analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU). The purpose of this ROI analysis is to show how a curation and content marketing strategy can grow your organic web site traffic (organic = non-paid or sponsored traffic only). The chart to the top-right shows a growth of 464% achieved in targeted website traffic in just 4 months. This fast growth is achieved using content curation to accelerate traditional content marketing traffic generating tactics. The table below shows other important growth metrics. 4 Month Growth : June through September 2012 Latest Month-Over-Month Growth : August to Sept. 2012 Visits: 464% Growth Unique Visitors Growth of 828% Page Views: 470% Growth Search Traffic: 247% Growth Visits via Social Referral: 50% of total traffic* Returning Visitors: 208% Growth Visits: 109% Growth Unique Visitors: 116% Growth Page Views: 96% Growth Search Traffic: 110% Growth Visits via Social Referral: 172 % Growth Returning Visitors: 91% Growth * Note: Social media marketing started from almost nothing in this case analysis, so there is no meaning in the 15,340% growth the numbers give. Traffic growth is still accelerating as you can see with the 109% growth in the latest month. The ultimate reasons for this fast growth are the effective use of social media and a growing library of content to share on social channels. It is important to note that the organic search is growing respectably, but it is still not as fast as traffic can be driven by using curation, sharing and other content marketing tactics during the early stage of a long-term content marketing campaign. This will probably change after about 12 to 18 months of continuous effort as organic search will continue to grow and socially driven traffic’s growth rate will slow down. This is important because search driven traffic ( with well-targeted keywords ) typically generates better quality traffic that converts more often than social media traffic ( in general, experience shows that a social niche can work just as well or better ). In addition search traffic does not stop as level of effort decreases; it keeps on driving traffic. In contrast social media traffic tends to [...]
When it comes to managing content for your organization’s blog, Twitter stream, Facebook page, or Pinterest board, it’s easy to get overwhelmed. With so much content to choose from, how do you decide what to publish? Fortunately at last week’s Toronto Net Tuesday, Shannon Harvey, community manager and digital strategist at GetInvolved.ca, was on hand to help sort through the content curation process. She even offered a few of her top tips for expert curation. First of all, what is content curation? In all likelihood, it’s something you’re already doing; when you determine what content to share with your audience, that’s content curation. Technically, content curation is the process of making decisions about editorial content so that your audience is more involved with your organization. Often this is done by gathering and sharing pieces of information from the internet that will strengthen your brand and enhance your goals. Harvey used the analogy of a museum throughout her presentation, asking participants to think of their online presence as a museum and of themselves as the curator. As a curator you have to make strategic decisions about what to include in your museum. What is it that will make people want to spend a few hours strolling through your exhibits? Regardless if you are a full-time community manager or an office coordinator who also manages social media, it’s important that you think of yourself as an expert in content curation. As an expert, it is your responsibility is to sift through all of the content that crowds your inbox every day and decide what is most valuable to share. Why bother to curate? You may ask. First of all, curation is a way to define yourself online. When done well, content curation can be just as important to communicating the objectives of your organization as your mission statement. Harvey provided a number of other reasons to curate, including: to fundraise to conduct competitive research to extend reach to stay abreast of news to build credibility to improve SEO to conduct target market research to create a marketing channel to uncover trends for lead generation to build relationships for professional development to create links to highlight industry connections Once you’ve decided that content curation is worth the effort how do you get started? Harvey outlined six simple steps to great curation. Define Your Topic Think long and hard about your topic. Is [...]
From a marketer’s perspective, content curation is collecting content relevant to your targeted audience(s) that is organized and presented to make it findable and useful. It could be an industry website or, better yet, a targeted subset of the industry that is related to your product or service. This entails finding, selecting, adding, and organizing content (articles, blogs, infographics, websites, photos, podcasts, videos, etc.) on a website, following copyright and common attribution rules. There, people can learn about the topic and associate the site with your business, driving traffic and targeted leads while generating brand and thought leadership. Find Content Targeted to Your Audience Collect, Organize, and Add Value Publish and Share For example , say you are marketing for a law firm that specializes in drug patent law. The ideal clients are in-house council for medium-sized drug development companies. The firm will benefit from creating and promoting a topic portal around all the issues of this niche: current news and legal and business issues. Curating and organizing industry news in this area would allow you to drive highly targeted traffic to your website and build a newsletter subscriber list composed entirely of potential customers or influencers. From the perspective of a B2B content marketer , content curation is: Finding third-party content of interest to your target market and influencers. This could be: A blog post, article, video, infographic, or other content source. A snippet or quote pulled from one of these sources. Organizing the content and add your unique perspective and value by way of: Commentary targeting your niche – your thought leadership. Categorizing and organizing – making it findable. Collecting related quotes and snippets to make a new piece of content with your commentary – content creation. Sharing the content via: Social media. A topic portal or blog. An email newsletter. All of which should be as targeted as possible. Repeat Continuously! It is the “repeat continuously” part that usually presents the biggest challenge in content marketing – just look at blog-abandonment rates! With a good strategy and professional tools, curation can become a vital part of your B2B content-marketing efforts. Curation Tools Built in to the B2B ContentEngine Curation is Not: Aggregation or regurgitation! Aggregating, collecting, and presenting everything related to a topic is not curation. Piracy! Stealing or republishing other peoples content. Volume-driven! With recent search engine updates, especially at Google and Bing, just [...]
“Curation comes up when search stops working…[and] when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”–NYU Professor Clay Shirky Content consumers, readers and viewers, require contextual relevance, and content curation provides a discovery alternative filtered by humans. Today, curation has become a fixture for many successful news blogs on the web today. Sites like The Huffington Post , Mashable , Gizmodo , etc., that gather and organize media news and gossip for media professionals and industry observers, also use curation to provide value to readers and increase new visitors to their site. WITS Zen has pulled together articles, slide decks, videos, infographics that address various aspects of content curation, which is increasingly being used as a potent tool for content marketing. Have a look at the slide deck on content curation: Also, click here to have a look , if you want to master the skill of content curation. And, please do let us know if there are any we’ve missed.
Best Content Curation Software Just What Your Business Needs As a business owner why would you care what the best content curation software is. Further more why would you even need it. Keep reading and both of those questions will be answered and you will learn how to use curation software to increase your bottom line. If you have an online presence for your business and you should have one, content is king. The more targeted content you have on your site the more targeted traffic you can generate which will ultimately lead to more sales. The problem with that my friend is that you are to busy with the day to day aspects of your business. There is no way that you have time to create content on a daily basis for your blog. What Is Content Curation Content curation is the process of taking snippets of content from other sites to use as content on your site. The next question that prbably ran through your mind as you read that last sentence is – is this copyright infrindgement? No it is not, you will be giving full credit to the creator of the content as well as linking out to the full article on their site. Below are three pieces of content curation that I gathered within minutes. Is Social Content Curation The Next “Better” Thing? Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to experience m. Content Curation Primer What is Content Curation ? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful. Each of the above pieces of content is highly targeted and beneficial to my readers. This will keep the reader on my site longer, and lower my bounce rate. Major Benefits of this Content Curation Software By using the best content curation software it will allow you to generate content 600% faster for your targeted keyword phrases. This allows you to rank for a lot more keyword rankings, leading to more daily traffic. It allows you to keep readers engaged and loyal to your source of information because you filter through all the information on a topic and present them with the best of the best info [...]