We all know that ’content is king’ and producing quality content on a regular basis across our web properties seems to be one of the best ways to make Google and other search engines like us, but producing quality content regularly is difficult and time-consuming! Some businesses lend themselves well to content production, but with others it can be like pulling teeth to come up with engaging content that will attract readers. What is content curation ? It’s collecting relevant, quality content from across the web to post on your web properties, and when done properly it can provide an almost endless supply of interesting material, bringing engagement and provoking conversation with your target audience for considerably less time investment than if you were writing the content yourself! Also, curating content from other sources can keep things fresh by presenting other points of view which you can then offer your opinions on. The trick is that you must do more than just rob and post without committing some time to interact with the content, whether that means: Expressing your agreement with the author’s opinion; Presenting a differing viewpoint; Endorsing the authority of the writer and subject material, or Expanding upon what the author has written It’s also critical to attribute the content properly to your source; you could face some legal issues if you present the content as your own – and rightly so! When you scoop a piece of content you can simply post it verbatim, but that’s not going to do you much, if any good. The key to gaining value is to add your own unique content, whether that’s a few lines introducing the material or an expansion of the information found in the content, or even a scathing rebuttal of content that you think is trash. Just remember, you catch more flies with honey, and unless your aim is just to gain notoriety, negative comment generally produces a negative response from your audience! I wouldn’t recommend relying entirely on content curation to provide fresh fodder for your web properties. You need to continue producing your own unique content, especially for your blog. And if you’re not blogging, you should start – but that’s another topic altogether… Our WSI internet marketing agency has been using content curation tools to help our clients find fresh content and promote the conversation with their target market.
Archive for November, 2012
You know the guys in the museum that show people things behind the glass and then tell them why those things are significant? When you post some funny thing on Facebook, that guy in the museum is you. Sure, you may be sharing stuff about a dog wearing a hat instead of showing off a dinosaur skull, but you’re still a curator. Curating content has grown increasingly important as the demand for content itself grows exponentially. But there’s something that’s even better than curating any old content… curating your own content. This means giving your audience what they want in the way you want them to see it . But before we get to that, let’s talk about plain old curation. Curating is the substitute for creation Google News is the go-to example of content curation. You type in the topic of news you want and BAM, there are a bunch of articles about it (which is why so many publishers hate Google News ). Curating content is often hailed as a great strategy for social media, too. Essentially, most of what anyone does on Twitter is curate content for followers. If followers like the stuff you’re showing off, they’ll follow you. Businesses curate a lot on social media, through emails, and on their websites, because they usually don’t have time to write content themselves. So they’ll share relevant industry articles, write a few lines about what they think about the article, and send it out. Writers, artists, and musicians can do this, too, as soon as they establish what they’re going to create content about. Actually, I do a lot of curating in my email newsletter , too, because I want it to be kind of a newspaper for stuff about ebooks, self-publishing, and self-promoting artists. The bottom line is, in the fast-paced world of the internet — where people shove delicious information into their mouths like that thing in Ghostbusters — you need to be putting out content every day. Producing so much strictly relevant content every day is impossible, so people fall back on curation. Putting your stuff in the museum Let’s go back to the museum concept. You’re the curator of a museum of stuff that you find interesting. That museum is a living, breathing thing. It’s called your website. The content you create there should be related to what you’re curating. You wouldn’t find dinosaur bones in [...]
The Internet firehose analogy rings even truer today, twenty years after Internet access saw its beginning. Each of us is now not only a consumer but also a potential media producer, and it is easy to be drenched.
Human Filters Help
Digital curators can prevent oversaturation by filtering and diverting the onslaught and by directing what is worth sharing into more gentle and continuous streams.
Blogger, author, and NYU professor Clay Shirky, in Steve Rosebaum’s Mashable post, “Why Content Curation Is Here to Stay” on May 10, 2010, describes the problem with traditional search and identifies the issue of filter failure:
Curation comes up when search stops working. [But it’s more than a human-powered filter.] Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community. [Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.] Everyone is a media outlet. The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view now (Shirky in http://mashable.com/2010/05/03/content-curation-creation/).
Human filters make a difference. Librarians can be filters in the best sense of the word. Librarians can synchronize communities.
Curators make sense of the vast amounts of content that are continually produced. They are talented at scouting, identifying relevance, evaluating, classifying, organizing, and presenting aggregated content for a targeted audience. They create what Allen Weiner calls”“informed playlists” (http://curationchronicles.magnify.net/video/Clay-Shirky-6#c=M5ZX2G2S2CH2LNGS&t=Allen%20Weiner%20defines%20curation).
Perhaps Albert Barnes was the ultimate curator for the pre-digital world. His suburban Philadelphia art collection and educational facility was unlike any other. Barnes was known for his visionary scouting, and for his careful selection of art work before the world discovered it as great. Known for his thoughtful juxtaposition of paintings, Barnes created wall ensembles for his students. One section of a gallery wall might contain works of different styles, periods, and from different parts of the world. They were gathered strategically so they might be contextualized, compared, and studied. His goal was for these wall ensembles, these highly curated works, to inspire learning.
Why Must School Librarians Curate?
Librarians are uniquely qualified to curate. School librarians are perhaps most ripe for this function, because they understand the curriculum and the specific needs and interests of their own communities of teachers, administrators, learners, and parents.
We school librarians are used to critically evaluating, selecting, and sharing content and tools for learning. We are used to taming information flow to facilitate discovery and knowledge building.
We currently have opportunities and tools we have never had before to organize attractive digital collections. We can now present multiple perspectives to add value to the individual items by presenting them in a new context, to collaboratively create wall ensembles for learners, and to help learners do the curating themselves.
As school librarians we can think of digital collection curation as the selection and assembly of a focused group of resources into a Web-based presentation that meets an identified purpose or need and has meaning and context for a targeted audience.
Unlike other Web curators, librarians are not simple one-interest enthusiasts. For us, those identified purposes include supporting teachers in their graduate level research, guiding an AP U.S. history class through finding relevant primary sources for document based questions (DBQs), leading a third grade class through their inquiry project about insects, leading the entire community in identifying copyright-friendly media or digital storytelling options, teaching middle school students how to develop an argument or how to document sources in MLA format. Those resources might include traditional library resources as well as links, instruction, artifacts, widgets, media feeds, news streams, specialized search tools, personal commentary, handouts, rubrics, mindmapping and outlining tools, and so much more! And as for those traditional resources, curation offers a face-out shelving approach for books, databases, reference eBooks and their widgets, as well as the potential to focus, scale, and maximize our use and investment in these resources.
It used to be that library catalogs functioned as the sole entry point to our collections. While some of us have done a fine job expanding the circ/cat for a new understanding of collection, for many the catalog is becoming one element of our larger collection. To manage the new possibilities for collection, a variety of curation solutions are needed with the choice of one entry point. Most likely, one platform will need to be chosen as a parking lot—it may be the library catalog, a wiki, Google Sites, or LibGuides—and it is possible to put a variety of other curation efforts in these spaces using links or embedded code. With aggregation, they will all play nice together.
Libraries are about facilitating physical and intellectual access to information and learning. Curation is an opportunity for librarians to scale out their practice, to reach community members 24/7 at the point of need, to maximize the use of digital purchases, and to point to our value as a teacher. At a time when some school librarians are expected to travel among multiple schools, curation may be a way to scale our practice and be effective if it isn’t possible to be physically present. Curation allows us to represent the presence of an information professional.
We need curators more than ever as we connect complex text to the Common Core State Standards, and as we maximize the potential of emerging curation platforms and eBook building tools like Apple’s iBooks Author App (http://www.apple.com/ibooks-author/).
Why and What Are We Curating?
Curation of current digital resources (e.g., podcasts, slidecasts, infographics, blogs, presentations, twitter streams, ebooks, etc.) can facilitate the discovery of valuable Web content and can also promote and lead users back to valuable print materials. View Full Article… www.schoollibrarymonthly.com
CRS Website “For Educators” Webinar
At times do you find yourself in need some inspiration? Do you find yourself asking, “where do I even find content to curate from?” Happy Wednesday to you all! I hope your Thanksgiving was wonderful! We spent time with my side of the family, which consists of 6 grandchildren! All are within 7 years of each other. Needless to say, this Thanksgiving was a blast. In my last post on blogging, I shared about the art of blogging from your own voice in How to Be Yourself and Blog . One of the tips I gave was to create your own content. But, what happens when writer’s or should we say blogger’s block hits? What if you are a ghost writer and write for blogs for a companies that you have no experience with? That is where curating comes in handy . What does it mean to curate content? That is a great question. When I started writing, my editor told me about curating content, and I thought she wanted me be plagiarize! After some research and some further explanation, I found out that content curation is far from plagiarizing and a huge part of social media. Forbes describes content curation as, Content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise.” Before I became a writer, I was a reader and I loved it when my favorite bloggers would curate content . In one post, they would offer a world of information on a topic that I wanted to know everything about. But, it wasn’t just the information I was looking for since the blogger had established the know, like, trust factor with me I wanted to hear the blogger’s opinion! So, where is this great content to curate from? There are a few different ways that you can find great content that will shake up any blogger’s block. Have A Mentor: I know this sounds a little weird, but what I mean is to have a goal and an example of what that goal looks like. Then, look at what your mentor is publishing on his or her blog. Google Something : Start researching. There is even a Dummies.com How to Choose What to [...]
Written by: Gordon Locke One of the great things about the Internet is that it’s infinite. You don’t run out of room to publish things. Whatever you want to say or need to say, you can say it. There is an infinite amount of space to tell your brand story. Problem is, that’s also one of the drawbacks to the Internet. That same amount of infinite space that’s available to you is available to everyone else. And, just like you, everyone else is starting to use it. That’s why, when it comes to content, curating it is going to be just as important as creating it as we look toward content marketing trends for 2013. Save your audiences time and money It’s a cliché, but here it is anyway—time is money. Even though the phrase is tired and overused, it’s a cliché because it’s true. There’s a reason so many people have said it. Because time is money, and if readers are having to go to this magazine site to read that story, then moving over to your blog to read your latest post, then watching that video on another site, they are wasting time. And wasting time is wasting money. By curating content in one central hub, you’re making yourself indispensible to your audience because they can count on you to give them everything they need in one visit. You’re not the only curator Now, no one was naïve enough to think they were the only content creator out there. You are creating good content. So are other people, maybe even some of your competitors. It would be easy to ignore that fact and pretend that you, and only you, are the person with content that’s worth reading. Don’t. Instead, spend time pointing your readers to the good stuff. You’ve worked hard to become an expert. You’ve worked hard to build a reputation as a reliable source for good information. Not all of that information has to be yours. When you’re curating the best content available, you’ve become more than just someone who offers great ideas. You’ve become the person who also passes along great information that your readers need to read. You’ve become the filter, the expert aggregator that helps people find the content that is worth their valuable time. Click here to download our trend report, 10 B2B and B2C Content Marketing Trends.
Social media networking is all about balance . Ideally, you want to be spending 80% of your time having conversations and sharing other people’s content, and the other 20% of the time sharing your own content and promoting your business. Content curation is the formal term for sharing other people’s content. It’s a content marketing strategy that helps: Solidify your credibility as a trusted resource in your topic area (your readers will think, “Sally always finds the best information!”) Keeps you active on social media without having to always create your own content (imagine calling a prospective client and hearing, “Sure, I know you, you’re always popping up on my screen,”) Cultivate relationships with the industry experts whose content you’re sharing (even if someone responds with a simple “thank you for sharing,” that could be the start of something. As a bonus, the rest of their network will see that message and may just check you out as well) As more people realize these benefits and are using content curation (either manually or through software applications created for the purpose), I see some habits that could be unintentionally creating rifts instead of relationships and turning off your readers . Let’s call it content hijacking, and look at how you may be doing it on your blog or on social media. Hijacking content on your blog It’s a legitimate and effective blogging strategy to use someone else’s content as the jumping off point for your own article (as I’ve tried to do in my recent posts about content curation and Twitter ). What I don’t enjoy is when I click on a link and find just a teaser – a summary and/or quote of the original content, so now I have to jump through an additional hoop to get to the content promised by the headline. If you’re not planning to add to the content, stick with content curation via Twitter and other social media sites. Just be sure not to hijack there, either. Hijacking content on Twitter I know that 140 characters isn’t a lot of room. I know that you’re not intentionally plagiarizing . Yet when you post an enticing headline that leads to someone else’s content, without giving proper credit, you’re performing a bait and switch that could leave a bad impression on your network. Content curation tips that will enhance your relationships and credibility Read the [...]
Pinterest is one of the latest social media platforms to hit the Internet. It was created by three people; Paul Sciarra, Evan Sharp, and Ben Silbermann and officially launched at the beginning of 2010. According to its site, Pinterest.com, it is a ‘virtual pinboard’. In simple terms, this means that it is a social website that allows its users to open an account and post their favorite images. These users can then use these pinboards to organize and share their images with the world. Its display has received rave reviews for its pretty interface and ease of use. This is what makes it a perfect tool for content curation. Content curation can successfully be achieved by following these tips: Pin Regularly The first and most important thing businesses should do to curate content on Pinterest is pin regularly. Pining regularly simply means signing up for an account and uploading your images on a regular basis. Pinterest allows individuals as well as businesses to add as many images as they would like. Like any content curation strategy, set aside 20 minutes a day and pin relevant images with relevant tags for your pins. By pinning regularly, you will generate a large following interested in your activities. In turn, you will be able to learn the most important needs and demands of these followers in order to curate content successfully. A great way to use Pinterest for your business would be to post images of your stock, your shelves, your store front, your product, your logo, your staff and make sure you tag your suppliers for extra SEO juice. Develop a Board In fact, develop as many boards as possible. For example, The Perfect Palette has more than 115 different boards including boards for fuchsia weddings, blue weddings, green weddings and the like. A board is a collection of pins, your images. For every board, you can have as many pins as you would like. Developing a board will significantly help you curate content successfully through the organization of your images into different boards. Additionally, you can also add images from other peoples account to accentuate your own collection. This will help you get concrete ideas to develop unique content from your boards. For the B2B audience, creating boards with your relevant keywords is a great way to get found. Follow People of the Same Interest as You Just as with [...]
What is Content Curation?
As instructors, we are all information curators. How do you collect and share currently relevant content with your students? How do your students research and share information that they find with the rest of class? What tools do you use to manage or facilitate presentation of resources? Is it public? Can students access it at other times? In groups?
Modern web tools make it easy for both students and instructors to contribute online discoveries to class conversations. Using free online content curation software, we can easily integrate new content in a variety of ways.
How can I use Content Curation in My Class?
Instructors are using online content curation tools in the classroom to:
- create group activities.
- organize and disseminate new content as a sort of digital handout to students in online and flipped classrooms.
- collect and share professional reading materials with students.
- foster discussion about current events.
- encourage students to become both content creators and curators.
- connect to experts outside class and to the world knowledge base.
- critique information available on the web.
- teach students to curate social media.
- help students gain credibility and exposure.
- keep track of online research efforts.
- create reading lists.
- help students gain access to the ‘collective intelligence’ of the Internet.
The following are some real-life examples of how content curation tools are being used in education.
Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections linked out to sites of origin.Storify is a way to tell stories using social media such as tweets, photos and videos. Users search multiple social networks from one place, and then drag individual elements into stories. Users can re-order the elements and also add text to help give context to the readers.Scoop.it allows users to create and share their own themed magazines designed around a given topic.
Pearltrees is a content curation site that forms communities through sharing links through a visually striking interface.
Curation Requires Humans!
An excellent review of how technology can enhance people’s ability to curate web content, BUT cannot replace the people. At least at the moment and the foreseeable future. Technology does a great job of filtering the vast quantity of content available via the web. It even does a good job of high level filtering of data. But the final assessment is currently beyond any automated tools. Especially when you include the absolute need for the curator’s perspective on the selected content. Very good read…
By Erin Griffith On September 10, 2012 Like it or not, the curators are coming. And I’m not talking about the kind that work with Art.sy . The latest wave of curation goes beyond Drudge Report-style link aggregation. It’s about adding some sort of value to the content you’re curating, either by the choices you make, the method of delivery, or what you do with it once it’s curated. Before I go any further, let me just say: It would very easy to dismiss the new wave of curation. Like Smankers , the burgeoning curator population is filled with some grade-A morons hell-bent on giving everyone a bad name. In many cases, what they call “curating” is nothing more than decision making. I loved Choire Sacha’s characterization of Web curation as “a precious bit of dressing-up what people choose to share on the Internet.” Having a few well-maintained Pinterest boards does not make one a curator. Indeed, at the Curator’s Conference earlier this week in New York, the word got tossed around so much that it became comical. I love the way you curated that outfit from your wardrobe. Thanks. That was a really well-curated sentence. I know. I curated the words from my vocabulary. Genius. Let’s curate EVERYTHING. Totally. Hashtag #Cure-gasm!* But let’s dismiss those cases as exceptions. Look at the early days of Twitter and Facebook: We had no shortage of wacky social media gurus, ninjas, and wizards to parody. You know the types — the old-time marketers with 120 followers on Twitter who put out a shingle as an expert on everything social, promising Internet fame and riches. Today those people are still easy targets, meanwhile other, less annoying people have built massive, valuable companies in the field. Chief Marketing Officers are poised to control a larger chunk of the budget than IT, and their top concern is social media. Fast Company declared yesterday that, according to a McKinsey study, social technologies can create $900 billion to $1.3 trillion in value for companies. There is a parallel to be drawn here. Dismiss the early, annoying adopters of a trend, and you may be dismissing the next massive shift in media creation and consumption. Dismiss the annoying curators, but not the field of curation. Curation continues to gain momentum in the tech world. I’ve seen startup after startup assess their algorithmic recommendation engines and conclude that a [...]
Using Curation Effectively for Demand Generation Find out all you need to know to get started using content curation effectively for B2B lead generation with content marketing. Find Out How Increase Web Traffic 464% in 4 Months And Save Up To 47% On Your Costs! Get your Free copy today! How do you effectively apply curation to B2B content marketing in your business and marketing program? What strategies do you use? How and where do you start? This eBook is designed for B2B content marketers who want to use curation as part of their strategy. We will try to be practical, helping you make the best strategic and operational choices. This 40 plus page eBook is both a what-to-do and a how-to guide on planning and executing your curation strategy for content marketing. Detailed eBook Outline Why is Curation a Hot topic? 5 Search Engines and SEO 5 Efficiency 5 Long Tail Effects 5 Authority 6 Timeliness 6 Social Media Sharing 6 Blogging 8 Why is Curation important for B2B Content Marketers? 8 Is Curation Right for Your Business? 9 What is Content Curation? 10 Curation and B2B Content Marketing – Why? 16 Driving Traffic 16 Lead Nurturing 17 Sales 17 Opportunities 17 Customers 18 Consistency 18 Saving Money 18 Faster Results 19 Brand & Thought Leadership 19 Inspiration Source for Original Content 21 Curation Sweet Spots 22 Driving Traffic 22 Thought Leadership 22 Nurturing Leads & Customers 22 Curation Strategy 23 Company Blog 25 Yes, If… 25 No, If… 26 Sometimes! 26 Curated Industry Site 27 Own Your Niche! 27 Newsletters 28 Social Media Sharing 28 Nurture Leads 29 Putting It All Together 30 Integrating Curation with your Content Marketing 31 How to Do Content Curation 32 Finding Content to Curate 32 What Content to Share 33 Content Curation Standards 34 Filtering And Selecting 35 Sorting, Sharing, and Publishing 35 Niche Portal 37 Blog 37 Social Media 39 Driving Website Traffic 41 Social Media 41 Niche Portal 41 Blog 41 Newsletters 41