Archive for October, 2012

By Albert Yoon October 31, 2012   From the beginning, the goal of the Startup Library was to provide startups with market research resources they could use to make important market-related decisions both confidently and efficiently. The discovery, the credibility, the organization and the presentation of the content all mattered. In short, if the Startup Library was going to be a success it needed to have solid content curation. With the ever-increasing volume of information and the complexities of information technology, content curation has become more of an art than a precise methodology, fostering the need for more advanced information filtration is a growing concern. Earlier this year, Twitter attempted just that with the acquisition of Summify , an “intelligent” aggregator that used semantic recognition to collect links across similar themes. Six months later, the service was shut down. It is believed that Twitter is retooling this feature and will be incorporating it into its main service. Whether or not Summify is a success is too early to say; however, it does illustrate how hard it is to come by meaningful curation. This may be an example of curation by way of aggregation, but does this type of curation have any meaning or usefulness for the user? Maria Popova, the editor of Brain Pickings and the creator of The Curator’s Code , a standard for honouring attribution of discovery across the web, has stated that curation is more akin to pattern recognition: seeing various individual pieces and their similarities and spotting the larger trend; and storytelling: what story do these pieces tell and what statement does the context they create make about the world at large? Great content curation benefits from having a singular vision and strong narrative from the curator.   The curator’s code The most valuable quality of the Startup Library is that it is a highly curatorial endeavour. In a given week, the MaRS Market Intelligence team sifts through thousands of sources of market-related information in an attempt to give MaRS clients the most up to date, relevant and usable market research to inform their decisions. One could say that the Startup Library is a culmination of those efforts as we’ve gone through the steps of discovery, filtering, framing, bookmarking, organizing and presenting these sources. If you haven’t visited the Startup Library lately, now would be a good time to get reacquainted with this offering, as MaRS [...]

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3 Awesome Content Curation Examples

Posted Monday, October 29th, 2012 in Search Engine Optimization by Carter Bowles . Great content is just as much about presentation as it is about subject matter and research. A content curator finds ways to re-purpose existing content in a way that adds value. The most obvious example is a post consisting of a number of links to other pieces of content. Obviously, this can be seen as lazy or as failing to add value when it is done incorrectly. Rather than tell you how to curate content, I thought it would be a better idea to walk through some examples of sites that are doing a great job. 1. Cracked I believe I’ve mentioned this site before, probably more than once, and that’s because it is such an incredibly successful example of link bait. But if you take a closer look, you can also see it as a form of content curation. Their trademark is to create funny list articles like 5 Scientific Reasons a Zombie Apocalypse Could Actually Happen (their most linked to page). These articles are lists of facts and news stories with long term appeal, that fit into a common theme, and that are written to be funny. Unlike, say, the Wall Street Journal, they are not breaking news straight from the source. They are re-purposing existing information and adding value by collecting tons of surprising and counterintuitive information in one place, then making it hilarious. Another great example of this is their Images You Won’t Believe Aren’t Photoshopped series, which simply lists surprising images, and describes why they look so strange. This is a great example of content curation at its finest. 2. The SEOMoz Search Engine Ranking Factors The yearly update on search engine ranking factors just might be the reason for Moz’s success, with only WhiteBoard Friday to challenge it. Up until the 2011 release, the ranking factors were based entirely on a survey of some of the biggest SEOs in the industry. The introduction of their own internal correlative data adds tremendous value, of course, but the survey is still an invaluable part of the process. And what is a survey if it isn’t curated content? The search ranking factors series has obtained more link authority than any other single page on SEOMoz. The site’s most successful link building project was the result of collecting and re-purposing data from the industry [...]

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Content Curation is the emerging trend

Whatever industry you are in today, you will be using social media marketing to get more and more business. One of the primary components of social media is ‘content’.  You are going to use this overwhelming mass of information on the internet. We are going to look at different tools that you can use to review and filter content. Two primary reasons why you want to curate content. You as an industry expert continue to keep your finger on the pulses and stay informed, stay ahead of the curve for you own personal as well for your client’s benefit too. You can really establish yourself as a thought leader in the social media platform related to your business, because you are sharing your cherry pick or hand-pick pieces of content.     You are going to give attribution to the source of that content and that helps to build your relationship, and that’s what we say relationship marketing. When sharing content through social platforms, you should have a balance of 50-50 percent of your own content and Other People Content (OPC).   So curation tools help you to cherry pick that OPC. When you are curating your content, you know which piece of content to share. Then you want to give some thought keeping in mind that you are essentially endorsing that blog, website or source you get the content from.  So that actually is part to do with your reputation, you establish yourself as industry expert or thought leader. So it’s important to be mindful about what it is that you are sharing and strategically being a part of relationship marketing . So you draw attention of your subscribers, follower or fan to third-party blog/newsletter that you respect. So the first tool that we are going to share for content curation is Google. Google alerts – Its very important tool, very simple and easy and you can get alerts by email, once a day or as it happens. Which means the moment a piece of content is published you will get notification with the keyword pertaining to your business.  The best use of Google alert is for reputation management , and you are going to do what we say is Vanity Search . Vanity Search- is about searching for your own name on Google. So those are finger on the pulse to know what people are saying about [...]

View Full Article… technologyfront.blogspot.in

If You Can’t Be a Creator, Then Be a Curator

After Google raised the standards for quality content with the Panda Update and integrated social with search, the message was delivered loud and clear to the search industry: only quality content can help your website sustain its search presence. This has grown the demand for content writers. Will content published just for the sake of adding words via blog posts suffice and help your web presence survive? No. On the World Wide Web it’s the survival of the fittest. Your blog content has to face this Darwinian test and prove that the content meets the quality standards of Google and is worth sharing. Publishing quality content regularly will help future proof the search visibility of your blog or site. Usually, people appoint content writers and ask them to churn out blog posts. If this “thin content” doesn’t meet the quality standards enforced by Google, however, then it is of no ranking value and won’t improve your site’s search visibility. If the content is … Trustworthy Written by an expert Not duplicated with other variations on the same site Free of spelling and style errors In sync topically with what the readers want to read about Original A valuable addition to the topic Checked for quality standards to provide good user experience Unbiased and gives both sides of the story On a site with domain authority Not mass produced Edited well Reflecting brand authority Complete and offers an overall view about the topic Stating facts or discussing the topic with insights Worth sharing Not secondary to advertising Worth being printed Long enough to be informative Detailed …then Google considers it as quality content and has the potential of ranking high. If creating such content on a regular basis isn’t possible for your business, then the other option for your blog or web presence to get correlated to the topical content of your industry is to curate content. Content curators are basically people who do the search activity for you and present the results in the form of “Ready To Eat” food packages. If you can’t become a creator, then become a curator. Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web. Now, content curation isn’t the easy way out and it doesn’t mean just sharing what others are creating. Just as [...]

View Full Article… searchenginewatch.com

Social Media Content Curation For SEO + More

October 31, 2012 0 Comments Incoming links are still important. But, other considerations are important as well. Like social media curation as it relates to SEO . Check out some of the info below. Insights Into the Hot Trend of Social Media Content Curation Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 … This has been done without even investing in … www.business2community.com Curation May Be Hot But Creation Is Still Cool But only within the last year or so have marketers caught on. As part of a larger SEO content strategy, curation can boost SEO , create relevant associations and feature the best of what fans and consumers are creating – either using or in tribute to a product. www.forbes.com The future of online content marketing and SEO: brands will become like publishers Content marketing is based on the idea of creating, curating and most importantly, publishing and sharing original content. In today’s information … Content marketing is almost directly aligned with search engine optimization ( SEO ). In fact, the two … memeburn.com The #SearchLove Chronicles. Morning Sessions From an International SEO point of view, the biggest issue may be seen in the content duplication of the courses. Another element which is … A good strategy for them should be to target the caffeinated Web marketing community. Good and easy way to … www.stateofsearch.com Inorganic links aren’t valuable for SEO , Cutts says In a recent Webmaster Help video, Google’s Matt Cutts said links from article marketing, widgets and other pre-curated content types are unlikely to drive search rankings or visibility. While these were the only specific formats discussed, his comments … www.brafton.com As social media content curation becomes more and more of a mainstream tactic for good SEO, you will want to make this site a place to come to for the latest and most widespread information. Thanks, and please take a look at some of the highlighted words in this article for links to some great additional information, and please feel free to leave your comments and share this info. Images provided by: www.seoindiabizz.com

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SAN FRANCISCO , Oct. 30, 2012 /PRNewswire/ –  Scoop.it , the most connected Social Media and Curation publishing platform, is now integrated with HootSuite , the market-leading Social Media Management System. The Scoop.it app is available for download in the HootSuite App Directory bringing together powerful features – Scoop.it’s topic-centric curation with HootSuite’s social monitoring and publishing capabilities. (Logo:  http://photos.prnewswire.com/prnh/20121024/SF98987LOGO ) “At Scoop.it, we’ve worked very hard to make social media publishing easier and more effective by developing features and tools that help professionals, businesses and people curate and share their point of view more effectively,” said Guillaume Decugis, CEO and co-founder of Scoop.it. “The Scoop.it and HootSuite integration helps curators and social networkers publish more relevant content more frequently and become more visible among the right type of audience.” Once HootSuite users install the Scoop.it app , they can monitor, curate and publish all in one place. For example, they can curate content from their HootSuite streams and share with maximum impact in one-click. They can also monitor their topics of interest that they follow on Scoop.it, rescoop relevant content from these topics and share it to their social networks. Through its open API, Scoop.it has become the most connected Social Media and Curation publishing platform with numerous apps and integrations. Last month, Scoop.it launched Apps & Extras showcasing mobile apps, widgets and partner integrations that make the experience of Social Media and Curation publishing even better. About HootSuite: HootSuite is a social media management system for businesses and organizations to collaborate across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more.  About Scoop.it: Scoop.it lets you shine on the Web through beautiful topic pages where you can curate and share ideas that matter. Get relevant and quality content that you can spread seamlessly to your social networks. The social media and curation publishing platform gained 5 million unique visitors in September, a 25 percent increase from the previous month. Headquartered in San Francisco [...]

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Pawan Deshpande Guest post written by Pawan Deshpande Pawan Deshpande is CEO of Curata . With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream. More and more people are looking to content curation to help them navigate today’s chaotic online world. But it’s not only consumers that are benefitting. Curata’s 2012 Content Curation Adoption Survey  of more than 400 marketers found that the vast majority are utilizing content curation as a key component of their content marketing strategy. In fact, 95 percent of respondents said they have curated content in the past six months – though some did so unknowingly, as they were not familiar with the term. Why all this buzz around content curation? What is driving the adoption of the practice? Here are some of the key findings from the survey: Growing quantity led to sinking quality Of the marketers who took our survey, 56 percent reported finding quality content was their greatest content marketing challenge. The explosion of information on the Web has led to an overwhelming amount of content, making it more challenging to locate the best and most relevant.   Curated sites are a solution to that problem, providing a one-stop destination that sifts through the sea of mediocre content to find the most timely and relevant information on a certain topic. Those sites that do a good job at regularly providing beneficial content are the most successful. As content marketing becomes increasingly central to the overall strategy, marketers look to content curation as a way to help cut through the clutter and provide their prospects with the valuable information for which they are looking. Trust is invaluable   Some 85 percent of the survey group said that establishing thought leadership was their main content curation objective. Customers want a brand to engage with them prior to the point of sale. By providing quality content, both original as well as from competitors and industry luminaries, brands can position themselves as thought leaders in their space as well as go-to resources for prospects. Once this trust is established, prospects are more likely to become customers when they are prepared to buy. We live in a social world Social media platforms such as Facebook and Twitter are creating a way to get on-demand news. Several of the latest big news stories [...]

View Full Article… www.forbes.com

In the first of this two part post, we talked about content curation strategies. Content curation is applicable to three interrelated content marketing goals: driving targeted website traffic; generating thought or brand leadership; and nurturing leads. To drive traffic, you can curate to your blog , an industry news or niche topic site which links to your website and social media sharing. To generate thought and brand leadership, you produce both original content and add your expert commentary to curated industry news and blog posts.  Then post these curated excerpts on your company blog and share via social media. Also, sharing other peoples high quality content that you curate via social media and an industry niche site promotes your brand. Curated content is also great for nurturing lead in both an email newsletter of sharing via social media. Curation Strategy Overview Content Curated Industry Site Sometimes called microsites, industry news portals, or topic sites, curated industry niche websites are a great way to drive traffic and brand and thought leadership. This is the ultimate in sharing with and organizing for your audience all the benefits of curation we discussed earlier. Own Your Niche! Becoming a resource for your profession or industry niche makes you the go-to resource when your services or product is needed. Customers and leads are the goals of your B2B content marketing. Hosting your curated content on an industry topic site will increase the authority of your company website as you will link to it as the sponsor and, of course, include your own original content. The curated site will have increasing authority and so will your own site. You will enlarge your SEO footprint faster than your competitors’. Content Curated Newsletters I hope, as part of your content-marketing strategy, you have both a reason and mechanism to capture email addresses. It is also a good idea to have the emails of your customers. For both leads and customers, newsletters are a great way to maintain relevance and be top-of-mind with them. Lead nurturing Industry news Best of the week posts and newsletters. Social Media Sharing Social media, by its nature, tends to be very time sensitive. Therefore, sharing is often a key to rising above the noise and having your content shared. When done correctly, sharing on social networks will not only create awareness but also drive traffic to your website. Here are some social media stats [...]

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Content Curation Versus Content Creation

I have had content go viral twice in the past month . Parenting posts I have written have been picked up by a blog on MSN , leading to a conversation across blogs and news sites around the world. I was very ecstatic to go viral and immediately expected a surge of traffic to flood my blog entries. But the opposite happened. No huge traffic spike, no volume of eyeballs, no increase in ad banner clicks. My original content had been hijacked and the curators were getting the traffic. While my name was mentioned a lot and there were dozens of link backs to my original article, the curators did a thorough job explaining what I had written in my posts so there was no reason for people to read the original article. Content curation had trumped my content creation. Witness the stats on the latest viral story: It’s Time To Retire, Charlie Brown . My original post on Babble.com has 75 comments and 1 500 Facebook shares. The curated piece from The Today Show Moms has 700+ comments and more than 72 000 Facebook shares. Curated content 1. Created content 0. It’s obvious why curated content is winning over created content. A news aggregator can pull content from a variety of voices and sources becoming a one stop shop for information. Think of it as the WalMart of the web. You can get sports, hollywood, local, and international news just in the way you can get groceries, lawn supplies, and greeting cards at the superstore. So, just as singular, local stores are buckling under the aggregating power of WalMart , news sites are cracking under the pressure of aggregators. Instead of increasing variety of voices on the local level to compete with the international aggregator, the news sites are putting up paywalls. That’s the equivalent of being charged admission to enter your local store, while WalMart is free just down the street. I have argued before that news wants to be free . The notion that locking up one source does not make people pay for that source, it forces them underground to find a free source. There is no scarcity of quality journalism online. If the Toronto Star , New York Times , or The Globe and Mail wants to charge readers for their news, people will shift to HuffPo , CBC , or the BBC where [...]

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Curation is a term that is rapidly growing in popularity and is directly impacting the world of workplace learning and performance. In a world where the amount of information available to workers doubles every 18 to 24 months, it is impossible to keep up with the seemingly endless supply of it. In his book  Curation Nation , Steven Rosenbaum describes it this way:  “Curation replaces noise with clarity. And it’s the clarity of your choosing; it’s the things that people you trust help you find.”   Curating the information available within an organization is a growing need, and one that learning and performance professionals need to be able to address. We need to be the people that organizations trust to help replace the endless noise with clarity. The word curation has become a bit of a buzzword, and that always concerns me. The use of buzzwords tends to spread much faster than their associated definitions. This results in a large number of people using a word to describe something, with most of them defining it in separate, very different ways. So let’s start with a common foundation for discussion. When most people think about curators, they usually identify them with museums. Museum curators do not create content in the way traditional instructional designers do. A museum curator keeps abreast of trends, listens to what guests are discussing, and finds resources that resonate well with those areas. He or she scours the globe for artifacts related to the topic, and organizes the artifacts in such a way as to take guests on a journey as they experience the exhibit.  Curation is essential—for everyone In recent years, the definition of curation has expanded, as more information shifts to a digital format. The sheer volume of digital information that is available makes it increasingly challenging to find the information you are interested in. Curation in a digital world isn’t a luxury; it’s a necessity. But it’s not only the shift to digital information that has expanded the definition of curation. Social media sharing has enabled anyone to share anything with the world. You don’t need a master’s degree in museum studies to be a curator today; in many respects, all you need to be a curator is the ability to click the “Like” button on Facebook. Facebook may not be the first place that comes to mind when you think of curation, [...]

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